TV commercial Archives | Be Korea-savvy
Gov’t Eases TV Ad Rules

Gov’t Eases TV Ad Rules

SEOUL, April 24 (Korea Bizwire) — The government said Friday it will ease regulations on major television networks’ advertising time to help boost the struggling TV advertising market in fair competition with paid TV services under less strict rules. The Korea Communications Commission (KCC) approved a revised broadcasting bill that would scrap the currently strict rules [...]

“Movie-like Commercials” with Longer Running Time to Be Seen More on TV

“Movie-like Commercials” with Longer Running Time to Be Seen More on TV

SEOUL, July 3 (Korea Bizwire) – TV commercials with a running time of over 30 seconds that break from the conventional idea that the TV commercial film is “art of 15 seconds,” are growing in numbers in the television advertising market. According to AGB Nielson, a media research firm, on July 1, TV commercials that [...]

Samsung Announces New TV Commercial for Galaxy Tab S

Samsung Announces New TV Commercial for Galaxy Tab S

Seoul, Korea, Jul. 3 (Korea Bizwire) — Samsung Electronics Co., Ltd. today announced the third Galaxy Tab S TV commercial, created to demonstrate the display power and unrivaled viewing experience of Samsung’s latest tablet. The new commercial, directed by world famous film and television director Jake Scott, brings his creative eye to the Galaxy Tab [...]

LINE’s Thai Commercial “Closer” Claims Bronze Award at the 61st Cannes Lions International Festival of Creativity

LINE’s Thai Commercial “Closer” Claims Bronze Award at the 61st Cannes Lions International Festival of Creativity

Tokyo, Japan, Jun. 24 (Korea Bizwire) – LINE Corporation, owner and operator of the free call and messaging app LINE, announced that Closer, a television commercial aired in Thailand, received a bronze award at the 61st Cannes Lions International Festival of Creativity. Cannes Lions International Festival of Creativity is the largest advertising festival in the [...]