Chromatic Comeback: Vibrant Car Colors Gain Traction in South Korea

SEOUL, June 24 (Korea Bizwire) — While global consumers continue to favor monochromatic car colors, South Korean buyers are increasingly opting for vibrant, expressive hues, according to a new report by global coatings manufacturer Axalta. The report, released on June 22, shows that in 2024, 24% of cars sold in South Korea featured chromatic (non-neutral) [...]