Whiskey Market Splits as Shoppers Flock to Bargains and Luxury Bottles

SEOUL, Jan. 27 (Korea Bizwire) — South Korea’s whiskey market is showing clear signs of polarization as prolonged inflation and a weak won reshape consumer behavior, with shoppers increasingly gravitating toward either budget bottles or high-end labels while shunning midpriced options. Data released Monday by major supermarket chains indicate that sales of whiskeys priced under 30,000 [...]