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S. Korean Mobile Coupon Firm Taps Starbucks in Hong Kong

SEOUL, Nov. 30 (Korea Bizwire) – South Korea’s location-based coupon application provider YAP Company said Monday it has agreed to export its technology to Starbucks stores in Hong Kong, beefing up its efforts to tap the Chinese market. YAP Company currently operates an application, dubbed YAP, in South Korea, which allows users to download coupons [...]

Korean Beacon App ‘YAP’ Launched in Vietnam

SEOUL, Feb. 17 (Korea Bizwire) — YAP, Korea’s leading online to offline (O2O) commercial application, launched its app in Vietnam in collaboration with VNG, Vietnam’s largest technology company, on February 14. YAP is the first Korean app that commercialized ‘beacon’ devices using technology that it developed in-house. YAP has also partnered with Chinese, Japanese and American mobile [...]