“O2O,” a New Trend in Online Marketing

SEOUL, Nov. 23 (Korea Bizwire) – As Naver, Korea’s largest online portal, launches a new “O2O” platform service to challenge “YellowID” of Daum Kakao, it is expected that competition in the area of O2O marketing will get fiercer. O2O marketing, or online-to-offline marketing, provides more personal experience by bringing people from online networks to offline networks by connecting [...]