SEOUL, Nov. 8 (Korea Bizwire) — Ride-hailing services like South Korean mobility platform Tada are becoming increasingly popular among office workers, a recent study has revealed.
Job portal Incruit conducted a survey of 4,326 adults, 41 percent of whom responded that they have the intention to use shared mobility platforms.
In particular, 45 percent of office workers said they plan on using shared mobility services.
Roughly 1 in 5 respondents said they had used a car sharing service before. Among office workers, 22 percent responded likewise.
Another 32 percent said they used the service once or twice every three months, while 29 percent said up to a few times each month.
As for why they used car sharing services, 39 percent said it was faster than trying to hail a cab.
Others said they wanted to avoid taxis because of bad service (33 percent), while some pointed to the convenient transaction service offered by car sharing platforms (27 percent).
Roughly half of all respondents said Tada’s services should be allowed, while only 19 percent said they should be banned.
As for why Tada’s services should be permitted, respondents pointed out the need to improve service quality currently offered by the taxi industry (38 percent), while others called on the need to foster and expand the shared mobility market (35 percent).
M. H. Lee (mhlee@koreabizwire.com)