Sold as either 24-hour or 48-hour versions, the foreigner-only Discover Seoul Pass grants the holder free entry to 21 major tourist sites in the city and discounts at 13 duty free stores and shows. (Image: Discover Seoul Pass website screen capture)
SEOUL, Dec. 28 (Korea Bizwire) — Since they went on sale last July, over 20,000 Discover Seoul Passes have been sold, the Seoul Metropolitan Government announced on December 28.
Sold as either 24-hour or 48-hour versions, the foreigner-only Discover Seoul Pass grants the holder free entry to 21 major tourist sites in the city and discounts at 13 duty free stores and shows.
The 24-hour and 48-hour passes cost 39,900 won and 55,000 won, respectively. They can also be charged and used as public transportation passes.
The Discover Seoul Pass was most popular with visitors from the Philippines, followed by those hailing from Hong Kong, Malaysia and China.
Alive Museum (Image: Korea Tourism Organization website)
Namsan Seoul Tower, Grevin Seoul Museum, Gyeongbokgung Palace, Alive Museum, and the city bus tour that departs from Dongdaemun Plaza were most frequented.
The Seoul Metropolitan Government pointed out that surpassing the 20,000 milestone in sales was very encouraging, especially considering that Japan’s Osaka Amazing Pass and Kansai Thru Pass sold a combined 20,000 in their first year of release.
Namsan Seoul Tower (Image: Korea Tourism Organization website)
Next year, medical tourism services like health inspections and skincare, and rides on the nonstop train from Incheon International Airport to Seoul will be included in the perks offered by the Discover Seoul Pass.
Courtesy of SM Entertainment’s agreement with Seoul, limited edition passes with the likenesses of EXO and other K-pop artists will also go on sale.
The Discover Seoul Pass can be purchased at Incheon International Airport, hotels, CU convenience stores, Korea Exchange Bank depots, and at major city attractions.
A mobile pass that can be purchased via smartphone is set to be introduced next year.
Gyeongbokgung Palace (Image: Yonhap)
In addition to the existing 24-hour and 48-hour passes, a 72-hour version is being planned for release in the second half of next year, which should give visitors more leisure in touring the city. Reportedly, one intrepid 48-hour pass holder visited 17 tourist attractions.
Since they went on sale last July, over 20,000 Discover Seoul Passes have been sold, the Seoul Metropolitan Office announced on December 28. (Image: Seoul Metropolitan Government)
Lina Jang (linajang@koreabizwire.com)
