Sales of Top Food Delivery App Baemin Nearly Double in 2020 on Pandemic | Be Korea-savvy

Sales of Top Food Delivery App Baemin Nearly Double in 2020 on Pandemic


This file photo, taken Dec. 29, 2020, shows a fleet of Baedal Minjok delivery scooters in Seoul. (Yonhap)

This file photo, taken Dec. 29, 2020, shows a fleet of Baedal Minjok delivery scooters in Seoul. (Yonhap)

SEOUL, March 30 (Korea Bizwire)South Korea’s top food delivery app Baedal Minjok, or Baemin, saw its sales nearly double in 2020 from a year earlier amid the coronavirus pandemic, its operator said Tuesday.

Baemin’s top line stood at 1.09 trillion won (US$960 million) last year, up 94.4 percent from a year earlier, according to Woowa Brothers Corp.

It is the first time that Baemin’s sales have exceeded the 1 trillion won mark since its market debut in 2010.

Woowa Brothers attributed the sales jump to greater demand for food delivery in the wake of the COVID-19 outbreak, which forced more people to stay home.

Despite the surge in sales, Baemin registered an operating loss of 11.2 billion won last year, the second straight year of red ink. Yet the loss was down 69.2 percent from a year earlier.

Woowa Brothers said the amount of food delivery orders placed through Baemin came to 15.7 trillion won in 2020, up 78.4 percent from the previous year.

The value has been on a sharp rise after surpassing 1 trillion won in 2015 and 5 trillion won in 2018.

Woowa Brothers said its joint venture with Germany’s Delivery Hero (DH), Woowa DH Asia based in Singapore, will take charge of food delivery services in 15 countries in Asia.

In late December, South Korea’s antitrust regulator gave approval for DH to buy Woowa Brothers on condition that DH sells its food delivery affiliate here, Yogiyo.

(Yonhap)

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