This photo provided by Volvo Car Korea shows Volvo’s SUV models.
SEOUL, Oct. 13 (Korea Bizwire) — Volvo is setting new records in sales performance.
According to the Korea Automobile Importers and Distributors Association, Volvo Car Korea sold 1,259 units this month, for a total of 11,193 units this year this far.
Unlike in 2015, when Volvo’s sales performance was one-eighth (4,238 units) of Audi’s (32,538 units), Volvo outstripped Audi over the past two months.
It has also ranked first for two consecutive years in the customer satisfaction conducted by Seoul-based Consumer Insight.
Volvo Car Korea received a score of 879 last year and 865 this year, 60 points higher than the average score of 805 among domestic and foreign brands.
Volvo models are depreciating less in the used car market as well. Used car dealer Encar.com reported that the second-generation Volvo XC60 SUV maintained the highest residual value at 86.6 percent.
In the used car market for imported vehicles, a residual value of more than 70 percent is high. Volvo’s other models, including the XC90 SUV (79.2 percent) and S60 sedan (76 percent), also maintain high residual value.
Kevin Lee (kevinlee@koreabizwire.com)
