This image provided by SK Group shows a view of the group’s showroom at the upcoming CES 2024. (Image courtesy of Yonhap)
SEOUL, Dec. 14 (Korea Bizwire) — South Korea’s SK Group said Thursday it will present its corporate vision of a low-carbon technology-led future at the upcoming CES 2024 next month.
SK’s seven affiliates, including SK Inc., SK hynix Inc., SK Innovation and SK Telecom Co., participating in the four-day annual U.S. tech show will jointly run a pavilion, showcasing the group’s net-zero technologies and products at one site, ranging from electric vehicle batteries to urban air mobility and small modular reactors.
The 1,850-square-meter showroom decorated with a theme park concept will let visitors ride futuristic trains and flying carpets and enjoy an AI fortuneteller to help them experience a net-zero world where the climate crisis has disappeared, according to SK Group.
“Through the exhibition, we plan to convey the message to visitors that joining the carbon reduction effort is a happy thing and it is a sustainable happiness,” an official from SK Group said.
It is a part of SK Group’s announcement made last year at CES that it plans to reduce 200 million tons of carbon emissions by 2030, equivalent to 1 percent of the global carbon emissions reduction goal set by the International Energy Agency.
SK Group said its member companies have been developing various carbon reduction technologies and solutions as the group has set “net zero” as new growth momentum in the era of energy transition.
“We plan to unveil various innovative technologies and initiatives at CES next year to position ourselves as the world’s leading provider of carbon reduction solution packages,” the company official said.
This year’s CES, one of the world’s biggest annual tech shows, is set to take place in Las Vegas from Jan. 9-12.
(Yonhap)
