LG Electronics unveiled a video series as part of its Vulnerable and Endangered Species Awareness Campaign on the renowned billboard screens of New York’s Times Square on April 16. (Image courtesy of LG Electronics)
SEOUL, Apr. 19 (Korea Bizwire) – In an effort to raise awareness about animals facing extinction from rapid climate change, LG Electronics unveiled a video series as part of its Vulnerable and Endangered Species Awareness Campaign on the renowned billboard screens of New York’s Times Square on April 16.
The campaign launch in Times Square, featuring dramatic 3D imagery of the endangered snow leopard, kicks off LG’s global environmental protection initiatives timed for Earth Day on April 22.
Over the remainder of 2024, the company plans to highlight three more critically threatened species – the bald eagle, sea lion, and Greenland caribou – using the high-profile Times Square displays to illustrate how carbon emissions and global warming imperil wildlife while urging viewers to reduce their carbon footprints.
To amplify the campaign’s reach, LG has partnered with Seth (dudewithsign), an American social media influencer with 7.9 million followers who gained fame for his solo protests holding clever signs on New York streets. Seth will share images and videos captured in Times Square of himself holding signboards addressing the plight of endangered animals.
LG is further collaborating with the educational firm Discovery Education and the National Wildlife Federation to develop a curriculum on threatened species that will be provided free online to over 10,000 U.S. schools. The company is donating $150,000 to support continued partnerships with the two organizations.
Beyond New York, LG subsidiaries worldwide are joining environmental initiatives. In Germany, the company will donate proceeds from energy-efficient product sales, while the Thai branch has organized marine conservation volunteer efforts.
“Through this campaign, we aim to inform customers across America and the world about LG’s ESG (environmental, social and corporate governance) management activities and contribute our part to building a sustainable future for all,” said Jung Kyu-hwang, head of LG’s North American operations.
Lina Jang (linajang@koreabizwire.com)
