A Temu representative emphasized the company’s business model, which involves direct shipping from factories. (Image from Temu webpage)
SEOUL, July 25 (Korea Bizwire) – Chinese e-commerce platform Temu has reported that essential household items topped the list of most purchased products in its first year of operations in South Korea, according to a survey released on July 25.
The study, conducted by Korea Gallup Research Institute on behalf of Temu, polled 1,026 adults aged 20-69 across the country who shop online at least once a month. A striking 75% of respondents indicated awareness of the Temu brand, highlighting the platform’s rapid penetration into the Korean market.
Among Temu users, 36% identified “essential household items” as their most frequently browsed shopping category. The survey also revealed that 34% of Temu customers use the platform at least once a week, with the highest usage rates among those in their 20s (46%) and single-person households (41%).
When asked about their motivations for using international e-commerce platforms, respondents cited “good prices and value for money” (49%) as the primary reason, followed by “desired products and product configurations” (14%), and “product variety” (10%).
A Temu representative emphasized the company’s business model, which involves direct shipping from factories. “This approach eliminates unnecessary margins and costs,” the spokesperson said. “We are committed to continuously improving our services to provide the best value for money.”
The survey results align with data from mobile analytics firm IGAWorks, which reported that Temu’s user base in South Korea reached 6.6 million in June.
Ashley Song (ashley@koreabizwire.com)
