SEOUL, Mar. 5 (Korea Bizwire) — Actor Cha Seung-Won is to be the new face of Coca-Cola’s Schweppes advertising. Cha is currently making a serious impact on Korean TV viewers with his cooking ability on a reality show entitled ‘Three Meals a Day-Sea Side Edition.’
Coca-Cola Korea said that the actor is loved for being a surprisingly good cook and showing a dorky sense of humor on the show, and that the company expects that Cha’s lovable character will help to deliver a gentle yet refreshing image of Schweppes.
Cha’s Schweppes commercial is set to be aired from the middle of March. According to Nielson Korea, ‘Three Meals a Day’ recorded an astonishing 12.8 percent audience share on February 27, which is a surprisingly high ratio for a cable program.
Image Credit: Coca-Cola Korea / photonews@koreabizwire.com
