Local authorities and residents speculate that Yangyang’s reputation as a hub for nightlife and partying may be deterring some visitors, particularly families. (Image courtesy of Yonhap)
YANGYANG, Aug. 21 (Korea Bizwire) – With sweltering temperatures persisting throughout the summer, beach resorts in Gangwon Province have seen a surge in visitors compared to previous years.
However, the tourist hotspot of Yangyang County has experienced an unexpected decline, raising questions about changing travel patterns and local challenges.
According to data released by Gangwon Province on August 20, beach visitors in the region reached 6.13 million during July and the first half of August this year, marking a 14.4% increase from the same period last year.
Popular destinations like Gangneung, Goseong, and Sokcho saw significant increases of up to 28%, while Donghae and Samcheok experienced growth of around 8%.
Officials attribute this overall surge to early heatwaves and improved transportation infrastructure, including the KTX Gangneung line, which has made the province more accessible to Seoul metropolitan area residents seeking respite from urban heat.
However, Yangyang County, renowned for its surfing beaches, has bucked this trend. The Gangwon Special Self-Governing Province Global Headquarters reported that from June 22 to August 18, Yangyang saw 691,160 visitors to its beaches, a 10% decrease from last year — a sharp decline of 76,400 people.
Local authorities and residents speculate that Yangyang’s reputation as a hub for nightlife and partying may be deterring some visitors, particularly families. Reports of scantily clad beachgoers, public displays of affection, and all-night pool parties have raised eyebrows and sparked online discussions.
Internet forums are rife with cautionary tales about Yangyang, with posts titled “Reasons not to go to Yangyang” and “Filter out those who’ve been to Yangyang” gaining traction.
Despite these concerns, Yangyang officials recognize the importance of balancing the needs of younger tourists, who have driven the area’s popularity in recent years, with those of families and local residents. Steps are being taken to address these issues and promote responsible tourism.
A county official stated, “This year, we’ve established a summer police substation at Ingu Beach, with 20 to 30 mobile patrol officers conducting daily rounds. This has significantly reduced crime and resident complaints.”
Lina Jang (linajang@koreabizwire.com)
