SEOUL, Aug. 25 (Korea Bizwire) — Cadillac has announced the opening of Cadillac House Seoul, an experience center in the South Korean capital where visitors can try out and enjoy the culture and products of the renowned American car maker.
According to GM Korea, the new experience zone opened Thursday at Interwired Studio in Gangnam District, following the launch of its American store in Soho, New York, becoming the first store to open in the Asian region.
Along with sport utility vehicles and crossovers such as the Cadillac Escalade, CT6 and XT5, pictures of celebrities including Girl’s Generation member Choi Soo-young and actor Daniel Henry promoting the brand will be on display during the event which is scheduled to be held until September 17.
Other features include a virtual reality zone where all Cadillac models can be tried out, as well as a meeting room, a lounge, and a café.
On weekends during the four-week event, a styling class, a humanities lecture by writer Kim Yeong-ha, and a racing lecture by artist and racing director Kim Jin-pyo will take place for Cadillac clients.