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Genesis Announces Bold Entry into Motorsports with High-Performance Magma Program

Genesis Announces Bold Entry into Motorsports with High-Performance Magma Program

SEOUL, Dec. 6 (Korea Bizwire) – In a significant expansion of its luxury automotive presence, Genesis unveiled its entry into professional motorsports through its new high-performance division, Genesis Magma, at a premiere event held at the Armani Hotel in Dubai, UAE, on December 4.  The luxury automaker revealed plans to compete in two prestigious endurance racing championships, [...]

Hyundai Motor’s Union to Hold Partial Strike This Week in Protest of Yoon

Hyundai Motor’s Union to Hold Partial Strike This Week in Protest of Yoon

SEOUL, Dec. 5 (Korea Bizwire) — Unionized workers at Hyundai Motor Co. will stage a partial strike this week in solidarity with an umbrella labor union’s walkout against President Yoon Suk Yeol’s short-lived martial law declaration, according to the company’s union Thursday. Hyundai’s 43,000-strong union will hold a four-hour strike each on Thursday and Friday [...]

Hyundai and Kia to Invest $7.1M in Indian Colleges for Battery and Automation Innovation

Hyundai and Kia to Invest $7.1M in Indian Colleges for Battery and Automation Innovation

SEOUL, Dec. 3 (Korea Bizwire) – Hyundai Motor Co. and its smaller affiliate, Kia Corp., said Tuesday they will launch a five-year joint project with three Indian colleges starting next year to develop battery and automation technologies. Hyundai and Kia set up the Hyundai Center of Excellence together with India’s three leading engineering colleges to [...]

Hyundai Triumphs in WRC, Eyes Le Mans with Genesis LMDh Ambitions

Hyundai Triumphs in WRC, Eyes Le Mans with Genesis LMDh Ambitions

SEOUL, Dec. 3 (Korea Bizwire) – Hyundai Motor Company has solidified its position in global motorsport by achieving significant milestones in the World Rally Championship (WRC) and setting its sights on endurance racing with the Genesis luxury brand.  The WRC, organized by the Fédération Internationale de l’Automobile (FIA), is one of the most demanding motorsport [...]

Gov’t to Allow Trial-based Autonomous Highway Freight Transport, Expand Self-driving Test Zones

Gov’t to Allow Trial-based Autonomous Highway Freight Transport, Expand Self-driving Test Zones

SEOUL, Dec. 2 (Korea Bizwire) — Long-distance freight transport using autonomous vehicles will begin trial operations on highways as part of an initiative to promote self-driving technology, the transport ministry said Monday. The ministry said it designated six new autonomous vehicle test zones, including those on major highways and areas in the cities of Suwon, [...]

Hyundai Launches Avante N TCR Edition Inspired by Motorsport Excellence

Hyundai Launches Avante N TCR Edition Inspired by Motorsport Excellence

SEOUL, Dec. 2 (Korea Bizwire) – Hyundai Motor Co. announced on December 2 the release of the Avante N TCR Edition, a limited-edition model that incorporates the automaker’s expertise in motorsports. The “TCR” in the model name refers to the Touring Car Racing World Tour, a global competition for production-based race cars, in which Hyundai has [...]

Rolls-Royce Opens Bespoke Design Hub in Seoul’s Iconic Lotte World Tower

Rolls-Royce Opens Bespoke Design Hub in Seoul’s Iconic Lotte World Tower

SEOUL, Nov. 28 (Korea Bizwire) – Rolls-Royce Motor Cars has unveiled its bespoke design studio, “Private Office Seoul,” located in the prestigious Lotte World Tower in Seoul, the company announced Thursday.   The space offers a heightened level of customization, surpassing the tailored services traditionally available at Rolls-Royce showrooms in Cheongdam and Busan. The office is [...]

Volvo’s ‘90 Cluster’ Models Shine in South Korea With Focus on Safety

Volvo’s ‘90 Cluster’ Models Shine in South Korea With Focus on Safety

SEOUL, Nov. 27 (Korea Bizwire) – Swedish automaker Volvo’s flagship “90 Cluster” series—comprising the XC90, S90, and V90 Cross Country—continues to enjoy steady popularity in South Korea, driven by its reputation for advanced safety features and innovative technology. According to Volvo Cars Korea, the 90 Cluster accounted for 26% of the 12,284 Volvo vehicles sold in [...]

Global Auto Industry Could Face Oligopoly Under Second Trump Administration

Global Auto Industry Could Face Oligopoly Under Second Trump Administration

SEOUL, Nov. 27 (Korea Bizwire) – A second Trump administration could reshape the global automotive industry into an oligopolistic structure, with only a few dominant players surviving based on their hybrid vehicle technology, U.S. production capacity, and ability to benefit from sanctions against China, industry analysts say.  Industry analysts expect traditional automakers to face a survival-of-the-fittest [...]