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Chinese E-commerce Platform Temu Under Fire for Aggressive Marketing in S. Korea

Chinese E-commerce Platform Temu Under Fire for Aggressive Marketing in S. Korea

SEOUL, Feb. 20 (Korea Bizwire) – Chinese online shopping platform Temu came under fire for its aggressive marketing tactics to lure customers in South Korea, industry sources said Tuesday. The direct purchase app, run by Chinese company PDD Holdings, has emerged as one of the popular shopping destinations for budget-conscious Korean consumers by giving away [...]

Shinsegae Department Store’s “Sweet Park” Draws 100,000 Visitors on Opening Weekend

Shinsegae Department Store’s “Sweet Park” Draws 100,000 Visitors on Opening Weekend

SEOUL, Feb. 20 (Korea Bizwire) – Shinsegae Department Store’s newly opened dessert specialty zone, “Sweet Park,” at its Gangnam branch, has become a sensation, attracting 100,000 visitors during its first weekend alone. Since its launch on February 15, dessert sales at the Gangnam branch surged by 204% compared to the same period last year, from February [...]

Shinsegae Department Store’s “Sweet Park” Draws 100,000 Visitors on Opening Weekend

Shinsegae Department Store’s “Sweet Park” Draws 100,000 Visitors on Opening Weekend

SEOUL, Feb. 20 (Korea Bizwire) –Shinsegae Department Store’s newly opened dessert specialty zone, “Sweet Park,” at its Gangnam branch, has become a sensation, attracting 100,000 visitors during its first weekend alone. Since its launch on February 15, dessert sales at the Gangnam branch surged by 204% compared to the same period last year, from February [...]

Retail Sector’s AI Evolution: From Search and Recommendation to Autonomous and Hyper-Personalized Services

Retail Sector’s AI Evolution: From Search and Recommendation to Autonomous and Hyper-Personalized Services

SEOUL, Feb. 19 (Korea Bizwire) – The utilization of Artificial Intelligence (AI) in the retail industry is advancing beyond basic search functionalities, personalized recommendations, and chatbot consultations, towards unmanned and hyper-personalized services. According to recent industry reports, a competitive race in AI development and application is unfolding across various sectors, including e-commerce, department stores, supermarkets, convenience [...]

Chinese E-Commerce Giants Under Fire for Alleged Legal Violations in South Korea

Chinese E-Commerce Giants Under Fire for Alleged Legal Violations in South Korea

SEOUL, Feb. 19 (Korea Bizwire) – The aggressive entry of Chinese e-commerce companies into the South Korean market, leveraging ultra-low prices, has raised concerns over their compliance with local laws. Criticisms are mounting as these firms are accused of frequently making use of advertisements that violate regulations through mobile applications and other digital channels, and showing [...]

South Korea Ramps Up Response as Chinese E-Commerce Giants Make Inroads

South Korea Ramps Up Response as Chinese E-Commerce Giants Make Inroads

SEOUL, Feb. 16 (Korea Bizwire) – The rapid penetration of Chinese e-commerce platforms like AliExpress and Temu, known for their ultra-low-priced products, into the South Korean market has prompted the government to take action. Concerns are growing that the domestic market for everyday consumer goods, including household items and clothing, could become dominated by “Made in [...]

Shinsegae Centum City Expands Vegan Cosmetics Offerings Amid Rising Consumer Demand

Shinsegae Centum City Expands Vegan Cosmetics Offerings Amid Rising Consumer Demand

BUSAN, Feb. 13 (Korea Bizwire) – Shinsegae Centum City has announced a gradual expansion of its vegan cosmetics line, signaling a shift towards more environmentally friendly and ethical consumer choices. The department store recently inaugurated an Hourglass store on February 1, adding to its growing list of eco-friendly and vegan brands such as Dear Dahlia, Urban [...]

Outlets Boost VIP Marketing to Attract Big Spenders Amid Economic Downturn

Outlets Boost VIP Marketing to Attract Big Spenders Amid Economic Downturn

SEOUL, Feb. 11 (Korea Bizwire) – Despite a general tightening of consumer spending due to a nation-wide economic slowdown, outlet stores are ramping up their VIP marketing efforts to draw in big spenders. Unlike department stores where achieving the highest VIP status can require annual spending of over 150 million won, outlets offer VIP tiers [...]

Home Cooking Trend Boosts Kitchen Appliance Sales Amid Rising Cost of Dining Out

Home Cooking Trend Boosts Kitchen Appliance Sales Amid Rising Cost of Dining Out

SEOUL, Feb. 8 (Korea Bizwire) – Home electronics retailer ET Land reported on February 7 that sales of kitchen appliances have been on the rise, attributed to an increase in the number of people cooking at home due to the soaring cost of dining out.  Sales of key kitchen appliances like electric ovens and ranges last [...]