SEOUL, Nov. 18 (Korea Bizwire) — With the advent of the era of 10 million “PetFam (pet family)” people who regard pets as family members, the home interior market for pets is also growing rapidly. The concept of interior design is also changing from a place where people can live to a place where pets [...]
SEOUL, Nov. 18 (Korea Bizwire) — A retail company is engaging with so-called ‘manias’ as part of its marketing strategy, as they are rising as new major consumers capable of offering useful advice for product development. Homeplus Co., a South Korean hypermarket chain operator, plans to hold a ‘Club Week’ until November 27, during which [...]
SEOUL, Nov. 17 (Korea Bizwire) — When it comes to purchasing luxury and premium products and services, South Koreans are almost on par with other major countries. Indeed, South Koreans’ love for luxury goods is astonishing, and that’s why high-end brands, which are known to stick to their heritage and tradition, have recently taken new [...]
SEOUL, Nov. 14 (Korea Bizwire) — Car seats for pets have been chosen as the most essential product for going on a drive with your pet. K Car, a South Korean used-car seller, conducted a survey of 439 male and female adults via Facebook in which 39.2 percent of respondents picked car seats for pets [...]
SEOUL, Nov. 11 (Korea Bizwire) — As the number of young people in their 20s and 30s who enjoy running has recently increased, the sports and fashion industry is actively targeting the younger generation. At the 2019 Chuncheon Marathon held last month, the U.S. sports shoe brand Brooks Running was an official sponsor. Although the [...]
SEOUL, Nov. 11 (Korea Bizwire) — A “Convenience Store-gram” account, a newly coined phrase combining convenience store and Instagram, appeared on social media recently. It is an account where consumers post reviews and photos of convenience store products. On top of this, the account has had a huge ripple effect on social media with a [...]
SEOUL, Nov. 7 (Korea Bizwire) — Japanese beer brands and Uniqlo, major companies affected by the boycott movement in South Korea, are taking desperate measures for survival. Lotte Asahi Liquor Co, the official importer of Asahi beer, has lowered beer prices by 30 percent. Sapporo beer importer M’s Beverage also lowered prices for its beer [...]
SEOUL, Nov. 6 (Korea Bizwire) — The Seoul Metropolitan Government is trying to revive local stores that are disappearing due to the increased popularity of franchises and online shopping. According to the city, there are currently 470,000 neighborhood stores that are deeply rooted in the lives of residents, including restaurants, cafes, supermarkets and bakeries. Recently, [...]
SEOUL, Nov. 5 (Korea Bizwire) — Young parents in South Korea are always talking about what gear they use to raise a child, as various cutting-edge devices that tell the parents when the baby wakes up, when a diaper needs to be changed, and even why babies are crying, are pouring out into the market. [...]
SEOUL, Nov. 4 (Korea Bizwire) — Local companies are touching upon consumer sentiment by revisiting past hits that helped propel them to greatness. BEANPOLE, a contemporary fashion brand that was launched in 1989 by Samsung C&T Corp., a construction and fashion unit of Samsung Group, drew attention in July for a promotion that invited customers [...]