‘Happiness’ Brands on the Rise in S. Korea
SEOUL, Dec. 13 (Korea Bizwire) — An increasing number of happiness-related terms and items are being produced with the social atmosphere in South Korea evolving to emphasize the small and simple joys in life as well as work-life balance. According to the Korean Intellectual Property Office (KIPO) on December 12, ‘happiness’ brands inspired by ‘YOLO’ [...]










