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South Korean Province Launches Superhero-Themed Campaign, Casting Its 2.2 Million Residents as Heroes

South Korean Province Launches Superhero-Themed Campaign, Casting Its 2.2 Million Residents as Heroes

CHEONAN, Nov. 15 (Korea Bizwire) – In a bold marketing move, South Korea’s South Chungcheong Province has unveiled a promotional video that reimagines its 2.2 million residents as superheroes, garnering significant attention for both its creative concept and its charismatic narrator. The campaign has sparked particular interest online due to the compelling narration by actor Jung [...]

Korean Scientists Develop Aviation Fuel From Wood and Grass Biomass

Korean Scientists Develop Aviation Fuel From Wood and Grass Biomass

SEOUL, Nov. 14 (Korea Bizwire) – Researchers at the Korea Institute of Science and Technology (KIST) have achieved a major step forward in sustainable aviation by developing a new way to produce high-energy fuel from non-edible plant materials like wood and grass. The research team, led by senior researcher Ha Jeong-Myeong and researcher Yu Chun-jae from [...]

Food Chains Embrace Local Specialties in New Menu Items, Boosting Regional Economies

Food Chains Embrace Local Specialties in New Menu Items, Boosting Regional Economies

GWANGJU, Nov. 7 (Korea Bizwire) – Major restaurant chains are increasingly incorporating regional agricultural and seafood products into their new menu items, creating a win-win situation that benefits both local farmers and corporate image.  South Jeolla Province announced on November 6 that Banolim Pizza will launch its Yeongam Fig Gorgonzola Pizza featuring Yeongam figs and Goheung [...]

Buddhist Temple Stay Program Proves Unexpectedly Successful at Matchmaking

Buddhist Temple Stay Program Proves Unexpectedly Successful at Matchmaking

SEOUL, Nov. 4 (Korea Bizwire) – In an unusual blend of spiritual retreat and modern matchmaking, more than half of the participants in a recent temple stay program at Baekyang Temple found romantic connections, according to the Jogye Order of Korean Buddhism Social Welfare Foundation. The two-day program, which concluded on November 3 at Baekyang Temple [...]

Heart-Shaped Jeju ‘Heart Gold’ Kiwi Makes Market Debut

Heart-Shaped Jeju ‘Heart Gold’ Kiwi Makes Market Debut

JEJU, Nov. 3 (Korea Bizwire) – A new variety of gold kiwifruit from Jeju Island, uniquely shaped like a heart, is making its way to consumers’ tables, the Jeju Agricultural Research and Extension Services announced on November 2. Named ‘Heart Gold,’ this new brand represents a new cultivar called ‘Gamhwang,’ a hybrid of Hongshim and Okcheon [...]

South Korean Island Plans to Convert Food Waste Into Hydrogen Fuel

South Korean Island Plans to Convert Food Waste Into Hydrogen Fuel

JEJU, Nov. 1 (Korea Bizwire) – Jeju Island, South Korea’s popular tourist destination, is advancing an ambitious plan to transform food waste into hydrogen fuel, marking a significant step in the nation’s renewable energy initiatives.  The Ministry of Environment is in discussions with Jeju provincial authorities to designate the island as the primary candidate for a [...]

South Korean Scientists Develop Device to Help Combat Depression Through Writing

South Korean Scientists Develop Device to Help Combat Depression Through Writing

ULSAN, Oct. 23 (Korea Bizwire) – Researchers at the Ulsan National Institute of Science and Technology (UNIST) have developed an innovative device aimed at alleviating depressive symptoms through guided writing exercises, the university announced on October 22. The device, developed by professor Kim Chajoong’s team at UNIST’s Department of Design, specifically targets individuals with anxious attachment [...]

South Korean Physicist Makes Breakthrough in Non-Invasive Blood Sugar Testing

South Korean Physicist Makes Breakthrough in Non-Invasive Blood Sugar Testing

SEOUL, Oct. 22 (Korea Bizwire) – Lee Ki-jin, a physics professor at Sogang University known for declining a blank check offer from Chinese tech giant Huawei, has recently made headlines for a different reason: a breakthrough in non-invasive blood glucose monitoring. Lee, also recognized as the father of K-pop star CL from the group 2NE1, has [...]

In South Korea, Rice Grows to the Sound of Mozart and Traditional Music

In South Korea, Rice Grows to the Sound of Mozart and Traditional Music

GANGJIN, Oct. 3 (Korea Bizwire) – In Gangjin County, South Korea, a novel approach to rice cultivation is gaining attention: rice grown to the accompaniment of music. This unique method, known as “Green Music Farming,” is producing organic rice that’s literally raised on a diet of sound. The farm plays a mix of Western classical compositions, [...]

LG Chem Develops ‘Smart’ Material to Prevent Electric Vehicle Battery Fires

LG Chem Develops ‘Smart’ Material to Prevent Electric Vehicle Battery Fires

SEOUL, Oct. 1 (Korea Bizwire) – In a significant breakthrough for electric vehicle safety, LG Chem, one of South Korea’s leading chemical companies, has announced the development of a new material that could potentially prevent battery fires by cutting off electrical flow when temperatures rise abnormally.   The innovation, described as a “thermal runaway inhibiting [...]