Shinhan Bank Targets Young Savers with Game-Based Deposit Product (Image provided by Shinhan Bank)
SEOUL, Oct. 22 (Korea Bizwire) — Shinhan Bank is introducing a new interactive savings product that merges gaming and personal finance, targeting younger customers who seek both fun and engagement in their banking experience.
The bank said Monday that it has begun pre-registration for its “Arcade Savings” account through the Shinhan SOL Bank app, open until November 2. The product will officially launch on November 3 with a cap of 300,000 accounts.
The eight-week, free-installment savings plan allows deposits of up to 100,000 won per week. It offers a base annual interest rate of 2 percent, with the possibility of earning up to 20 percent through performance-based bonuses.
Customers can earn additional interest of up to 18 percentage points by completing weekly “missions,” such as a matching game, from the second to the seventh week. The top 3 percent of participants will receive the highest rate.
The concept stems from Shinhan Bank’s “2030 Financial Life Research” survey, which found that fun and interactive experiences increase participation and foster better saving habits among younger consumers.
To mark the launch, Shinhan is hosting a referral event that rewards both existing customers and their friends with 100 MyShinhan Points per successful referral, with no limit on the number of referrals. Prizes will be awarded to top participants based on referral and account sign-up performance, including a trip to Universal Studios in Los Angeles, a Tokyo Disneyland package, PlayStation 5 Pro consoles, Nintendo Switches, and fried chicken vouchers.
“A savings account that people can enjoy like a game is our way of helping customers save with excitement while building healthy financial habits,” a Shinhan Bank official said. “We will continue to develop products and events tailored to the lifestyle and preferences of younger generations.”
Ashley Song (ashley@koreabizwire.com)
