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K-pop, ‘Hallyu’ Emerge as Powerful Marketing Tools for Korean Consumer Goods

K-pop, ‘Hallyu’ Emerge as Powerful Marketing Tools for Korean Consumer Goods

SEJONG, Jul. 26 (Korea Bizwire) — At a trade fair exhibiting Korean goods in Bangkok last month, whenever a customer came to the small booth where he was promoting beauty products, Jake Choi would use his smartphone to show them a video clip as part of his sales pitch. The three-minute video includes a scene [...]

TWICE’s Mina to be Absent from Ongoing World Tour Due to ‘Psychological’ Issues

TWICE’s Mina to be Absent from Ongoing World Tour Due to ‘Psychological’ Issues

SEOUL, Jul. 11 (Korea Bizwire) — Mina, a Japanese member of K-pop girl band TWICE, will not be part of the band’s ongoing world tour from this week due to health issues, the band’s management agency said Thursday. “Mina is suddenly feeling extreme psychological tension and enormous anxieties about being on stage,” JYP Entertainment said [...]

K-pop Artists’ Japanese Careers Unperturbed by Worsening Seoul-Tokyo Ties

K-pop Artists’ Japanese Careers Unperturbed by Worsening Seoul-Tokyo Ties

SEOUL, Jul. 4 (Korea Bizwire) — South Korea-Japan relations are deteriorating as the countries’ history-driven diplomatic row is widening to imperil their economic ties. Still, the neighbors’ cultural ties remain mostly unscathed, with K-pop artists accomplishing unprecedented feats in the Japanese pop market. On Thursday, “Lights/Boy With Luv,” the new Japanese single album by globally-loved [...]