Consumer Insights & Behavior Archives | Page 11 of 71 | Be Korea-savvy

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Korean Moviegoers Flock to 4D Cinemas as Sweltering Heat Drives Demand for Immersive Escapes

Korean Moviegoers Flock to 4D Cinemas as Sweltering Heat Drives Demand for Immersive Escapes

SEOUL, July 16 (Korea Bizwire) — As temperatures in South Korea soar past 36 degrees Celsius, air-conditioned cinemas are becoming urban sanctuaries — and 4D screenings are emerging as a favorite form of escape. Blockbuster releases like F1: The Movie and Jurassic World: New Beginning are drawing crowds eager for immersive experiences that offer more [...]

Buddhist Icon Returns: Beloved Pensive Bodhisattva Photo Book Reissued After 20 Years Amid ‘Hip Buddhism’ Boom

Buddhist Icon Returns: Beloved Pensive Bodhisattva Photo Book Reissued After 20 Years Amid ‘Hip Buddhism’ Boom

SEOUL, July 15 (Korea Bizwire) — A once out-of-print photo book featuring Korea’s revered Pensive Bodhisattva statues has been reissued in a full revised edition for the first time in two decades, driven by a resurgence of public interest in Buddhism. Minumsa Publishing announced on Monday that it has released new editions of Pensive Bodhisattva—a [...]

Apartments Dominate Seoul Housing Market as Buyers Flee Villas Amid Fraud Fears

Apartments Dominate Seoul Housing Market as Buyers Flee Villas Amid Fraud Fears

SEOUL, July 15 (Korea Bizwire) — Apartment sales in Seoul have surged to a record-high share of the housing market in 2024, as concerns over rental fraud and weakening demand for non-apartment housing deepen a long-standing shift toward high-rise units. According to data released July 14 by South Korea’s Ministry of Land, Infrastructure and Transport, [...]

Health Supplements Outpace Biohealth Sector Amid Economic Slowdown

Health Supplements Outpace Biohealth Sector Amid Economic Slowdown

SEOUL, July 15 (Korea Bizwire)  — Despite a sluggish economy, South Korea’s health supplement industry posted double-digit growth in 2023, becoming the only segment of the country’s biohealth sector to do so, according to new government data. A report released July 13 by the Korea Health Industry Development Institute (KHIDI) showed that the health supplement [...]

Short-Selling Balances in Korean Markets Hit Record Highs Amid Market Rally and Shifting Sentiment

Short-Selling Balances in Korean Markets Hit Record Highs Amid Market Rally and Shifting Sentiment

  SEOUL, July 13 (Korea Bizwire) — Short-selling positions in South Korea’s stock markets have surged to their highest levels since the full resumption of short-selling in March, signaling a rise in bearish bets even as local equities continue a months-long rally. According to data released Saturday by the Korea Exchange, net short interest in the [...]

Why Koreans Swim Fully Clothed: The Enduring Appeal of Rash Guards

Why Koreans Swim Fully Clothed: The Enduring Appeal of Rash Guards

SEOUL, July 13 (Korea Bizwire) — On a recent vacation to Bali, Lee, a South Korean office worker in her 30s, noticed a peculiar trend on the beach: whenever she heard Korean being spoken, it was invariably by someone clad in a long-sleeved rash guard. “You could almost identify a Korean by whether they were [...]

Naver Showcases AI Care Tech for Elderly at Osaka Expo, Drawing Wide Interest from Japanese Visitors

Naver Showcases AI Care Tech for Elderly at Osaka Expo, Drawing Wide Interest from Japanese Visitors

OSAKA, July 12 (Korea Bizwire) — At the ongoing Osaka–Kansai Expo, Naver Cloud’s exhibition on AI caregiving technology is drawing strong interest from Japanese visitors, particularly seniors seeking support tools for aging family members. A standout attraction is “Clova CareCall,” an AI-powered phone service that checks in on elderly individuals living alone. More than just [...]

A Nation of Types: Why South Koreans Are Hooked on Personality Tests

A Nation of Types: Why South Koreans Are Hooked on Personality Tests

SEOUL, July 9 (Korea Bizwire) — From MBTI to TCI, and from hormone-based typologies to the Big Five, South Korea is in the throes of a personality test boom — a cultural phenomenon that blends pop psychology with digital convenience and reflects deeper social trends in how young people relate to themselves and others. What [...]

Younger South Koreans Shun New Cars as Older Generations Drive Market Growth

Younger South Koreans Shun New Cars as Older Generations Drive Market Growth

SEOUL, July 9 (Korea Bizwire) –  South Korea’s younger generations are increasingly forgoing car ownership, with new data showing that new vehicle registrations among people in their 20s and 30s have dropped to their lowest levels in a decade. In contrast, older consumers — particularly those in their 60s and 70s — are driving a [...]

Study Finds One in Six Economically Inactive Young Koreans Are ‘Kangaroo Tribe,’ with Waning Job-Seeking Motivation

Study Finds One in Six Economically Inactive Young Koreans Are ‘Kangaroo Tribe,’ with Waning Job-Seeking Motivation

SEOUL, , July 8 (Korea Bizwire) — A growing number of young South Koreans are remaining out of the labor force well after graduation, many continuing to live with their parents — a phenomenon known locally as the “Kangaroo Tribe.” A new government-funded study has found that this group accounts for nearly 17% of all economically inactive [...]