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Archive by category Consumer Insights & Behavior

Rising Aversion to Marriage Driven by Economic and Cultural Concerns, Survey Finds

Rising Aversion to Marriage Driven by Economic and Cultural Concerns, Survey Finds

SEOUL, April 14 (Korea Bizwire) —   A growing number of young South Koreans are choosing to forgo marriage due to financial strain and evolving personal values, according to a government-backed survey released Monday. The 2nd National Population Behavior Survey, conducted in October 2024 by the Korea Population, Health and Welfare Association, revealed that 41.5% of unmarried [...]

South Korean Parents Turn to ChatGPT for Childcare Help, But Experts Urge Caution

South Korean Parents Turn to ChatGPT for Childcare Help, But Experts Urge Caution

SEOUL, April 14 (Korea Bizwire) —  From bedtime stories to discipline dilemmas, South Korean parents are increasingly turning to ChatGPT to help raise their children—ushering in what many see as the beginning of an AI-assisted parenting era. The phenomenon, dubbed “ChatGPT parenting,” has taken off across online communities, where parents share how the generative AI tool not [...]

Jeju Sees Record Surge in Taiwanese Tourists, Boosted by YouTubers and Netflix Drama

Jeju Sees Record Surge in Taiwanese Tourists, Boosted by YouTubers and Netflix Drama

JEJU, South Korea, April 14 (Korea Bizwire) — A combination of viral YouTube content and a hit Netflix series is propelling Jeju Island to new heights as a must-visit destination for Taiwanese tourists, with 2025 shaping up to be another banner year for the South Korean resort island. According to data released by the Jeju [...]

TV Ad Effectiveness Varies Sharply by Genre and Placement, New Report Shows

TV Ad Effectiveness Varies Sharply by Genre and Placement, New Report Shows

SEOUL, April 12 (Korea Bizwire) —  A quarter of drama viewers switch channels or stop watching when ads air at the end of a program, while variety show viewers are more likely to stay tuned, according to a recent study highlighting the growing complexity of TV advertising effectiveness in South Korea. The report, released on [...]

Seoul Survey Reveals Shifting Views on Aging, Retirement, and Urban Living

Seoul Survey Reveals Shifting Views on Aging, Retirement, and Urban Living

SEOUL, April 10 (Korea Bizwire) — Most Seoul residents now view 70 as the threshold of old age, and nearly 9 in 10 support extending the retirement age, according to the latest annual “Seoul Survey” released by the city government on Wednesday. The 2024 edition of the wide-ranging study, which polled 5,000 citizens, found that [...]

Short-Form Videos Tied to Rising Smartphone Overdependence Among Youth, Study Finds

Short-Form Videos Tied to Rising Smartphone Overdependence Among Youth, Study Finds

SEOUL, April 7 (Korea Bizwire) — The explosion of short-form video content on platforms like Instagram Reels and YouTube Shorts may be fueling a surge in smartphone overdependence among young South Koreans, a new academic study has found — prompting calls for greater social and platform accountability in addressing digital addiction. According to research published [...]

Game Industry Buzzes Ahead of Nintendo Switch 2 Launch in June

Game Industry Buzzes Ahead of Nintendo Switch 2 Launch in June

SEOUL, April 7 (Korea Bizwire) —  South Korea’s game industry is bracing for the release of Nintendo’s long-anticipated Switch 2, slated for launch in June, marking the company’s first new console in eight years since the original Switch revolutionized hybrid gaming. With over 150 million units sold globally, the next-generation console is expected to spark renewed [...]

Mobile Services Top Consumer Complaints in South Korea, Watchdog Finds

Mobile Services Top Consumer Complaints in South Korea, Watchdog Finds

SEOUL, April 7 (Korea Bizwire) —  Mobile phone services drew the most consumer complaints in South Korea last year, according to a report released Sunday by the Korea Consumer Agency (KCA), highlighting growing dissatisfaction with telecommunications providers. The agency said that 28,948 consumer inquiries were filed through the national e-government portal in 2024, marking a 22.2 [...]

Forest and Plant Protection Certifications See Surge in Older Applicants, Outpacing Younger Generations in Job Placement

Forest and Plant Protection Certifications See Surge in Older Applicants, Outpacing Younger Generations in Job Placement

SEOUL, April 6 (Korea Bizwire) — National certification exams in forest and plant protection are seeing a steady rise in popularity, fueled largely by a surge in applicants in their 50s and 60s preparing for post-retirement careers. According to data released by the Human Resources Development Service of Korea (HRDK), older adults are not only driving [...]

AI Image Generation Boom Reshapes Industry, Spurs Infrastructure and Copyright Challenges

AI Image Generation Boom Reshapes Industry, Spurs Infrastructure and Copyright Challenges

SEOUL, April 4 (Korea Bizwire) — The rise of AI-powered image generation, propelled by the widespread use of tools like ChatGPT, is redefining the competitive landscape of artificial intelligence and signaling a shift away from text-only models. According to sources in the ICT industry, OpenAI surpassed 500 million ChatGPT users shortly after launching its image [...]