Consumer Insights & Behavior Archives | Page 23 of 72 | Be Korea-savvy

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Social Media Users, Especially on TikTok, Largely Scroll to Pass Time

Social Media Users, Especially on TikTok, Largely Scroll to Pass Time

SEOUL, March 10 (Korea Bizwire) — A new survey has revealed that many social media users primarily access platforms to kill time, with TikTok showing the strongest tendency toward habitual, passive consumption. According to the “2024 Social Media User Survey” conducted by the Korea Press Foundation, 48.7% of TikTok users cited “killing time or habitual use” [...]

Luxury Beauty Sales Surge as High-End Fashion Faces Economic Slowdown

Luxury Beauty Sales Surge as High-End Fashion Faces Economic Slowdown

SEOUL, March 9 (Korea Bizwire) —  As the economic downturn persists, South Korea’s luxury market is witnessing a shift in consumer spending habits, with high-end cosmetics sales outpacing those of expensive fashion items like designer handbags and apparel. According to the retail industry on Sunday, luxury beauty brands such as Prada, Hermès, and Givenchy saw their [...]

Consumer Groups Push Back Against Pharmacists’ Opposition to Daiso’s Sale of Health Supplements

Consumer Groups Push Back Against Pharmacists’ Opposition to Daiso’s Sale of Health Supplements

SEOUL, March 7 (Korea Bizwire) —  A heated debate has erupted over South Korean discount retailer Daiso’s sale of low-cost health supplements, as pharmacists oppose the move while consumer groups argue it infringes on consumer rights. The Korea Consumer Organizations Council issued a statement on March 7 condemning the pharmacist associations’ objections, stating, “Health supplements are [...]

Most Seoul Residents Support Raising Age for Free Subway Rides, Survey Finds

Most Seoul Residents Support Raising Age for Free Subway Rides, Survey Finds

SEOUL, March 6 (Korea Bizwire) — A majority of Seoul residents support raising the minimum age for senior citizens’ free subway rides from the current 65 years, with most favoring 70 as the new threshold, according to a survey released on March 5. The findings were presented at a public forum on elderly transportation benefits hosted [...]

Vintage Markets Feel the Pinch as Inflation Dampens Consumer Spending

Vintage Markets Feel the Pinch as Inflation Dampens Consumer Spending

SEOUL, March 3 (Korea Bizwire) — Once a haven for budget-conscious shoppers and vintage fashion enthusiasts, South Korea’s secondhand clothing markets are now feeling the strain of high inflation and shifting consumer habits. Vendors at Dongmyo Flea Market, one of Seoul’s most famous thrift-shopping destinations, report a sharp drop in sales, with some saying business [...]

YouTube Dominates Korean Mobile App Usage, Averaging Two Hours Per Day

YouTube Dominates Korean Mobile App Usage, Averaging Two Hours Per Day

SEOUL, March 2 (Korea Bizwire) —  More than half of South Koreans spend nearly two hours daily on YouTube, reinforcing its dominance in the country’s digital landscape, according to a report by Mobile Index from IGAWorks released on March 2. As of February 25, YouTube’s total usage time in South Korea reached 69.65 million hours, the [...]

South Koreans Embrace ‘Slow-Aging’ Diet Trend Amid Health Boom

South Koreans Embrace ‘Slow-Aging’ Diet Trend Amid Health Boom

SEOUL, Feb. 24 (Korea Bizwire) —  As health-conscious consumers seek healthier lifestyles and weight management strategies in 2025, South Korea is experiencing a surge in popularity of the “slow-aging” diet, which emphasizes low-glycemic and minimally processed foods designed to slow bodily aging and boost mental wellness. Demand for these healthy meal options has significantly increased, especially [...]

As Inflation Bites, Discount Fashion Outlets Like OPR Surge in Popularity

As Inflation Bites, Discount Fashion Outlets Like OPR Surge in Popularity

SEOUL, Feb. 24 (Korea Bizwire) — With persistent high inflation straining consumer budgets, “off-price” retail (OPR) stores in South Korea are experiencing rapid growth, enticing customers with premium brand clothing at discounts of up to 90%. Originally emerging in early 20th-century America, off-price retail involves purchasing surplus or past-season items directly from brand owners and [...]

Travel Agencies Boost Premium Packages to Attract High-End Travelers

Travel Agencies Boost Premium Packages to Attract High-End Travelers

SEOUL, Feb. 23 (Korea Bizwire) —  In a strategic move to increase profitability and attract new customers, South Korea’s travel agencies are rapidly expanding their offerings of premium package tours. These upgraded travel experiences remove common frustrations found in budget packages, such as mandatory shopping trips, optional tour fees, and guide tipping, instead emphasizing quality and [...]

Generative AI Most Desired New Subscription Service among 20s, 30s: Poll

Generative AI Most Desired New Subscription Service among 20s, 30s: Poll

SEOUL, Feb. 19 (Korea Bizwire) — Generative artificial intelligence (AI) has emerged as the most desired product in the new subscription application product category among consumers in their 20s and 30s, a poll showed Wednesday. According to the survey conducted recently on 1,000 adults by market research firm Macromill Embrain, 94.8 percent of respondents said [...]