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Gaming Craze Cools in South Korea as Pandemic Boom Fades

Gaming Craze Cools in South Korea as Pandemic Boom Fades

SEOUL, Dec. 17 (Korea Bizwire) – The percentage of South Koreans who play video games has dropped below 60% for the first time in a decade, marking a significant decline from its peak during the COVID-19 pandemic when nearly three-quarters of the population were gaming. According to a new survey released on December 16 by the [...]

Consumers View AI-Generated Content Negatively in News, Study Finds

Consumers View AI-Generated Content Negatively in News, Study Finds

SEOUL, Dec. 16 (Korea Bizwire) – As generative AI tools increasingly produce images, videos, and text, a recent study reveals that consumers perceive AI usage negatively in information-driven content such as news. The findings, published in the latest issue of Management Information Systems Research by a team led by Professor Jung Yoon-hyuk of Korea University, highlight [...]

Tesla Surges to Second Place in South Korea’s Electric Vehicle Market

Tesla Surges to Second Place in South Korea’s Electric Vehicle Market

SEOUL, Dec. 16 (Korea Bizwire) –Tesla is poised to claim the second spot in South Korea’s electric passenger car market, overtaking Hyundai Motor (excluding Genesis) for the first time since entering the market in 2017. Despite challenges such as slowing demand for EVs and a sluggish domestic economy, Tesla has achieved a record milestone of [...]

Protests in South Korea Highlight Revival of Older Smartphones with DMB Functionality

Protests in South Korea Highlight Revival of Older Smartphones with DMB Functionality

SEOUL, Dec. 13 (Korea Bizwire) – Amid disruptions to mobile networks during large-scale protests calling for the impeachment of the president, older smartphones equipped with terrestrial DMB (Digital Multimedia Broadcasting) technology have become unexpectedly essential. The technology, which allows users to watch live broadcasts without relying on mobile networks, is gaining renewed attention for its [...]

South Korea’s Political Turmoil Dampens OTT Viewing, Revives Historical Content

South Korea’s Political Turmoil Dampens OTT Viewing, Revives Historical Content

SEOUL, Dec. 13 (Korea Bizwire) – The recent declaration and swift repeal of martial law in South Korea, coupled with political turbulence surrounding President Yoon Suk-yeol, has significantly impacted the entertainment landscape, including the online streaming industry. OTT platforms, typically bustling during the winter peak season, saw a sharp decline in viewer engagement as the nation’s [...]

Protests in South Korea Spark Surge in Secondhand K-Pop Lightstick Market

Protests in South Korea Spark Surge in Secondhand K-Pop Lightstick Market

SEOUL, Dec. 12 (Korea Bizwire) – South Korea’s ongoing political protests have taken an unexpected cultural turn, with young demonstrators incorporating K-pop lightsticks—typically used at concerts—into their gatherings. As crowds chant and wave lightsticks to popular songs, the vibrant displays are transforming the nation’s protest culture. Lightstick Rentals and Sales Skyrocket Secondhand marketplaces like Karrot and [...]

SK Hynix Tops “Dream Workplace” Rankings, Surpassing Samsung Electronics

SK Hynix Tops “Dream Workplace” Rankings, Surpassing Samsung Electronics

SEOUL, Dec. 12 (Korea Bizwire) –In a seismic shift in South Korea’s corporate desirability rankings, SK Hynix has claimed the top spot as the most coveted workplace for 2024, according to a report released by leading recruitment platform Catch. The semiconductor giant leaped from 4th place last year, overtaking long-time favorite Samsung Electronics, which fell [...]

Prices of Presidential Memorabilia Drop Amid Political Turmoil in South Korea

Prices of Presidential Memorabilia Drop Amid Political Turmoil in South Korea

SEOUL, Dec. 11 (Korea Bizwire) – The resale value of South Korean presidential memorabilia has seen a notable decline following the December 3 imposition of martial law, reflecting shifting public sentiment. According to industry sources, a “Classic” model of President Yoon Suk Yeol’s commemorative wristwatch was sold for ₩80,000 (approximately $56) on December 7 through a [...]

‘Pay It Forward’ Movement Takes Root at Seoul Protest Sites

‘Pay It Forward’ Movement Takes Root at Seoul Protest Sites

SEOUL, Dec. 11 (Korea Bizwire) – Cafes near South Korea’s National Assembly have become centers of an impromptu “pay it forward” initiative, where supporters nationwide and abroad are purchasing refreshments in advance for protesters calling for President Yoon Suk Yeol’s impeachment.  “A young voice called asking about our cheapest rice cakes, saying they wanted to pay [...]

South Korean Marketing Giant Forecasts Seven Key Consumer Trends for 2025

South Korean Marketing Giant Forecasts Seven Key Consumer Trends for 2025

SEOUL, Dec. 11 (Korea Bizwire) – A major South Korean advertising agency has identified seven emerging consumer trends that it says will shape markets in 2025, highlighting shifts in everything from luxury consumption to climate-responsive behaviors. Daehong Communications, in its “2025 D.Life Signal Report” released on December 10, outlined several key “signals of change” that it [...]