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Gimbap, Huntrix and a Global Craze: How Demon Hunters Put Korea Back in the Spotlight

Gimbap, Huntrix and a Global Craze: How Demon Hunters Put Korea Back in the Spotlight

SEOUL, Aug. 21 (Korea Bizwire) — The runaway success of KPop Demon Hunters, a U.S. animated film released on Netflix in June, is driving a sharp rise in global curiosity about South Korea, with ripple effects expected across food, cosmetics and tourism. Google search data show that worldwide queries for “Korea” reached their highest level [...]

Swipe, Spend, and Win: Korea’s New Payback Program Comes With a Lottery Twist

Swipe, Spend, and Win: Korea’s New Payback Program Comes With a Lottery Twist

SEOUL, Aug. 21 (Korea Bizwire) — The South Korean government will launch a nationwide refund program this fall that reimburses consumers for part of their credit card spending in an effort to revive household demand and support small businesses. The Ministry of SMEs and Startups said Wednesday that the “Coexistence Payback” scheme will run from [...]

Why Antidepressants Fail in the Elderly: KAIST Team Traces the Culprit to a Single Protein

Why Antidepressants Fail in the Elderly: KAIST Team Traces the Culprit to a Single Protein

DAEJEON, Aug. 19 (Korea Bizwire) — A team of South Korean scientists has identified a previously unknown molecular pathway that may help explain why depression develops — and why standard treatments often fail in older patients. KAIST announced Tuesday that its researchers, working with the National Forensic Service and Ajou University Hospital, discovered that heightened [...]

LG Electronics Expands Post-Purchase Strategy with Innovative Appliance Accessories

LG Electronics Expands Post-Purchase Strategy with Innovative Appliance Accessories

SEOUL, Aug. 15 (Korea Bizwire) — LG Electronics is ramping up its post-purchase care strategy by introducing a series of dedicated home appliance accessories aimed at enhancing functionality and user convenience, signaling a shift toward long-term customer satisfaction and brand loyalty. According to industry sources on August 15, the tech giant recently launched a bedding hanger [...]

Virtual Idol Group PLAVE Named First-Ever Startup Seoul Ambassador

Virtual Idol Group PLAVE Named First-Ever Startup Seoul Ambassador

SEOUL, Aug. 13 (Korea Bizwire) – In a groundbreaking move, the virtual idol group PLAVE has been appointed as the first-ever “Startup Seoul Ambassador,” the Seoul Metropolitan Government announced on Tuesday. The appointment ceremony, held at Seoul City Hall, marks a strategic effort to enhance the global visibility of Seoul’s startup ecosystem. PLAVE, a five-member [...]

New Smart Contact Lens Offers Non-Invasive Eye Disease Testing Using OLED Technology

New Smart Contact Lens Offers Non-Invasive Eye Disease Testing Using OLED Technology

DAEJEON, Aug. 13 (Korea Bizwire) — A team of South Korean researchers has unveiled a groundbreaking smart contact lens capable of performing retinal diagnostics, a significant step in the evolution of eye health technology. The collaborative effort, led by Professor Yoo Seung-hyeop of KAIST, Professor Woo Se-jun from Seoul National University Bundang Hospital, Professor Han [...]

Recovery Coupons Foster Community Spirit in South Korea Amid Economic Struggles

Recovery Coupons Foster Community Spirit in South Korea Amid Economic Struggles

SEOUL, Aug. 12 (Korea Bizwire) — In a heartwarming display of community spirit, individuals across South Korea are using their consumer recovery coupons not for personal benefit, but to support others in need. This initiative, aimed at reviving local economies amid the ongoing challenges, has inspired numerous acts of kindness, from donating to frontline workers [...]

Repurposed Bathhouses in Gyeongnam Gain Popularity for Unique Business Ventures

Repurposed Bathhouses in Gyeongnam Gain Popularity for Unique Business Ventures

GIMHAE, Aug. 11 (Korea Bizwire) — In the wake of the COVID-19 pandemic, public bathhouses across South Korea have seen a decline, but in Gyeongnam’s Gimhae city, former bathhouse structures are being creatively repurposed for new businesses, gaining popularity through word of mouth. On August 8, a Yonhap News team visited a building in Jeonhadong, [...]

Agriculture Ministry Taps K-Pop and Memes to Promote Global Food Security Summit

Agriculture Ministry Taps K-Pop and Memes to Promote Global Food Security Summit

SEOUL, Aug. 6 (Korea Bizwire) — In a bold fusion of diplomacy and pop culture, South Korea’s Ministry of Agriculture, Food and Rural Affairs has drawn attention online by promoting an upcoming global food security summit with a viral video inspired by a hit Netflix animation. The ministry’s spokesperson, Jeon Han-young, dressed as “Abby,” a lion [...]

Gyeonggi Province Develops AI-Powered System to Predict Crop Stress from Climate Shocks and Pests

Gyeonggi Province Develops AI-Powered System to Predict Crop Stress from Climate Shocks and Pests

Project aims to detect stress at genetic level before visible symptoms emerge SUWON, August 5 (Korea Bizwire) — South Korea’s Gyeonggi Provincial Agricultural Research and Extension Services has launched an ambitious initiative to develop an artificial intelligence-based system capable of predicting crop stress caused by extreme weather and pest outbreaks before symptoms are visible. Announced [...]