SEOUL, Feb. 12 (Korea Bizwire) – Twenty-year-olds spend much more time on social media now than the same age group a decade ago, whereas their monthly reading time declined, a report showed Monday. The Korean Educational Development Institute surveyed 5,705 people who turned 20 in 2021, and about 23 percent of them said they use [...]
SEOUL, Feb. 12 (Korea Bizwire) –Amidst strong performance in the technology sector that has propelled the U.S. stock market to new heights, Microsoft has emerged as the most popular overseas stock gifted by South Korean investors since the beginning of this year. According to an analysis by KB Securities, Microsoft topped the list of most [...]
SEOUL, Feb. 11 (Korea Bizwire) –In response to a noticeable disinterest in public sector jobs among younger South Koreans, commonly referred to as the MZ generation, the Seoul Metropolitan Government has unveiled plans to enhance welfare benefits to prevent early-career civil servant turnover and attract talented individuals. The initiative aims to create an environment where [...]
SEOUL, Feb. 11 (Korea Bizwire) – Despite a general tightening of consumer spending due to a nation-wide economic slowdown, outlet stores are ramping up their VIP marketing efforts to draw in big spenders. Unlike department stores where achieving the highest VIP status can require annual spending of over 150 million won, outlets offer VIP tiers [...]
SEOUL, Feb. 11 (Korea Bizwire) –The pharmaceutical sector is making a strategic shift towards character marketing, breaking away from its traditionally rigid image to appeal to a broader demographic, including the younger generation. Historically, character marketing in the pharmaceutical industry was primarily limited to children’s medications. However, recent trends indicate an expansion towards engaging younger [...]
SEOUL, Feb. 10 (Korea Bizwire) –A recent survey conducted by the Korea Press Foundation has shed light on the digital news consumption habits of South Koreans, revealing that individuals in their 30s are the most active in commenting on internet news articles. The 2023 Media Audience Survey, which polled 5,000 adults nationwide aged 19 and [...]
SEOUL, Feb. 10 (Korea Bizwire) –In the import car sector, a clever discount strategy is being employed to bypass the green license plates mandated for corporate vehicles valued over 80 million won. This workaround involves slightly reducing the acquisition cost to fall below the 80 million won threshold, as the green license plate requirement is [...]
SEOUL, Feb. 9 (Korea Bizwire) –In a spirited move to celebrate the Lunar New Year, Seo Kyoung-duk, a professor at Sungshin Women’s University known for his social activism, has taken to social media to initiate a “Hanbok Challenge.” This comes after his successful advertisement campaign for hanbok, the traditional Korean attire, in New York’s Times [...]
SEOUL, Feb. 9 (Korea Bizwire) –With Facebook recently marking 20 years since its launch, the once-dominant social media platform has seen its monthly active users on the mobile app in South Korea dip below the 10 million mark for the first time since May 2020, when mobile big data company IGAWorks began its combined app [...]
GWANGJU, Feb. 9 (Korea Bizwire) –A groundbreaking play titled “Bongsunhwa” that exposes the human rights abuses suffered by victims of forced labor during the Japanese occupation is set to be performed in the city of Gwangju. The play, conceived and produced by a Japanese civic group, features Japanese citizens, including actors taking on the roles [...]