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Naver Expands ‘Be Local’ Campaign to Attract Foreign Tourists

Naver Expands ‘Be Local’ Campaign to Attract Foreign Tourists

SEOUL, Sept. 17 (Korea Bizwire) — Naver Corp. said Wednesday it is launching the second round of its “Be Local” campaign, a joint effort with the Korea Tourism Organization to introduce foreign visitors to Korea’s trending restaurants, cafes and cultural spots. The initiative, first tested earlier this year through the Naver Maps app for users [...]

Study Finds South Koreans Anxious About Aging, With Young Adults Most Troubled

Study Finds South Koreans Anxious About Aging, With Young Adults Most Troubled

SEOUL, Sept. 17 (Korea Bizwire) — South Koreans are experiencing relatively high levels of anxiety about aging, particularly over declining health and financial insecurity, with younger adults reporting greater unease than their elders, according to new research released Tuesday. The Hanyang University Institute on Aging surveyed 4,254 adults nationwide last year and developed what it [...]

Isolation Deepens Among Youth, With Suicide Risk Rising

Isolation Deepens Among Youth, With Suicide Risk Rising

SEOUL, Sept. 17 (Korea Bizwire) — More than one in 10 young South Koreans who rarely leave their homes — so-called “hikikomori” or socially withdrawn youth — reported having contemplated suicide, four times the rate of their peers, according to new government-backed research. The findings, published Tuesday in the Health and Welfare Forum by the [...]

Nongshim Expands ‘KPop Demon Hunters’ Collaboration With New Shin Ramyun Release

Nongshim Expands ‘KPop Demon Hunters’ Collaboration With New Shin Ramyun Release

SEOUL, Sept. 16 (Korea Bizwire) — Nongshim Co., South Korea’s leading instant noodle maker, said Tuesday it will release a second batch of its popular Shin Ramyun product featuring characters from the global hit animated movie “KPop Demon Hunters” this week. The limited special product, part of a collaboration launched last month, comes in packs [...]

Retail Investors in Their 40s and 50s Drive Demand for Treasury Bonds as Retirement Hedge

Retail Investors in Their 40s and 50s Drive Demand for Treasury Bonds as Retirement Hedge

SEOUL, Sept. 16 (Korea Bizwire) — A growing number of South Koreans in their 40s and 50s are turning to individual Treasury bonds as a preferred tool for retirement planning, according to new data from Mirae Asset Securities, the sole distributor of the instruments. Figures show that 39.3 percent of investors in such bonds over [...]

Foreign Graduates in Korea Report Higher Rates of Workplace Struggles and Economic Hardship

Foreign Graduates in Korea Report Higher Rates of Workplace Struggles and Economic Hardship

SEOUL, Sept. 16 (Korea Bizwire) — Nearly one in six foreign graduates who stayed in South Korea after studying have faced workplace difficulties, including conflicts with Korean colleagues or wage disputes, according to a government-funded study released Sunday. The Korea Immigration Service Institute found that 16.4 percent of foreign residents who previously studied in Korea [...]

Kidnapping Scares Spur Surge in Self-Defense Sales Across South Korea

Kidnapping Scares Spur Surge in Self-Defense Sales Across South Korea

SEOUL, Sept. 16 (Korea Bizwire) — A string of attempted child abductions in recent weeks has triggered a surge in demand for self-defense products among South Korean parents, with online marketplaces reporting sharp increases in sales. According to e-commerce platform 11st, purchases of key personal safety items between September 2 and 11 jumped 2.5 times compared [...]

From Screen to Streets: How Netflix’s K-Pop Demon Hunters Sparked the “Saja Boys” Phenomenon

From Screen to Streets: How Netflix’s K-Pop Demon Hunters Sparked the “Saja Boys” Phenomenon

SEOUL, Sept. 15 (Korea Bizwire) — When Netflix’s animated film K-Pop Demon Hunters premiered earlier this year, few predicted that a fictional boy band would ignite a cultural wave stretching from Seoul to New York. Yet the Saja Boys — a group of grim-reaper–inspired idols who appear in the film — have quickly leapt from [...]

Once-Faded Fashion Labels Stage a Comeback, Riding Y2K Nostalgia

Once-Faded Fashion Labels Stage a Comeback, Riding Y2K Nostalgia

SEOUL, Sept. 15 (Korea Bizwire) — Some of the fashion labels that once defined the wardrobes of South Korea’s Y2K generation are staging a comeback, blending heritage with contemporary appeal to reach both nostalgic older shoppers and trend-conscious younger consumers. Reebok has reintroduced its classic “Club C 85” sneakers in a limited-edition model marking the [...]