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S. Korea Reports Over 1,000 Heat-Related Patients Amid Record High Temperatures

S. Korea Reports Over 1,000 Heat-Related Patients Amid Record High Temperatures

SEOUL, July 9 (Korea Bizwire) — More than 1,000 cases of patients suffering heat-related illnesses have been reported to date this summer as a heat wave hit the country earlier than normal, data showed Wednesday, one day after the country saw record high temperatures in the capital, Seoul. The Korea Disease Control and Prevention Agency [...]

A Nation of Types: Why South Koreans Are Hooked on Personality Tests

A Nation of Types: Why South Koreans Are Hooked on Personality Tests

SEOUL, July 9 (Korea Bizwire) — From MBTI to TCI, and from hormone-based typologies to the Big Five, South Korea is in the throes of a personality test boom — a cultural phenomenon that blends pop psychology with digital convenience and reflects deeper social trends in how young people relate to themselves and others. What [...]

Younger South Koreans Shun New Cars as Older Generations Drive Market Growth

Younger South Koreans Shun New Cars as Older Generations Drive Market Growth

SEOUL, July 9 (Korea Bizwire) –  South Korea’s younger generations are increasingly forgoing car ownership, with new data showing that new vehicle registrations among people in their 20s and 30s have dropped to their lowest levels in a decade. In contrast, older consumers — particularly those in their 60s and 70s — are driving a [...]

Gwangmyeong, Paju Hit Record July Highs Above 40 C in South Korea

Gwangmyeong, Paju Hit Record July Highs Above 40 C in South Korea

SEOUL, July 8 (Korea Bizwire) — Temperatures in the western South Korean cities of Gwangmyeong and Paju soared above 40 C on Tuesday, marking the highest July temperatures ever recorded in the country, the state weather agency said. The Korea Meteorological Administration (KMA) said Paju reached 40.1 C at around 3:24 p.m. while Gwangmyeong hit [...]

Personal Color Diagnostics Emerge as Must-Try Experience for Foreign Tourists in Korea

Personal Color Diagnostics Emerge as Must-Try Experience for Foreign Tourists in Korea

SEOUL, July 8 (Korea Bizwire) – In a country where knowing your MBTI personality type is as common as your favorite coffee order, another trend is captivating foreign visitors: personal color analysis. A growing number of tourists in South Korea are making appointments at “personal color studios,” where stylists assess an individual’s skin tone, eye [...]

Study Finds One in Six Economically Inactive Young Koreans Are ‘Kangaroo Tribe,’ with Waning Job-Seeking Motivation

Study Finds One in Six Economically Inactive Young Koreans Are ‘Kangaroo Tribe,’ with Waning Job-Seeking Motivation

SEOUL, , July 8 (Korea Bizwire) — A growing number of young South Koreans are remaining out of the labor force well after graduation, many continuing to live with their parents — a phenomenon known locally as the “Kangaroo Tribe.” A new government-funded study has found that this group accounts for nearly 17% of all economically inactive [...]

As Gold Prices Surge, Jewelry Brands Shift Toward Budget-Friendly Alloys

As Gold Prices Surge, Jewelry Brands Shift Toward Budget-Friendly Alloys

SEOUL, July 8 (Korea Bizwire) — With gold prices climbing steadily, South Korean jewelry brands are increasingly turning to lower-karat gold and alternative materials to appeal to younger, cost-conscious consumers. Traditionally dominated by 14K and 18K offerings, the market is seeing a growing presence of more affordable 10K, 9K, and even 5K gold pieces. These [...]

At Korea’s Border, a Starbucks with a View of North Korea Draws Global Interest

At Korea’s Border, a Starbucks with a View of North Korea Draws Global Interest

GIMPO, July 8 (Korea Bizwire) –  A Starbucks nestled just 1.4 kilometers from the North Korean border is emerging as one of South Korea’s most unlikely tourist hotspots, drawing over 120,000 customers in just seven months. The store, located inside Aegibong Peace Ecological Park in Gimpo, opened on November 29, 2024, and has since attracted both [...]

Security Tops Effectiveness in Choosing Health Apps, Korean Study Finds

Security Tops Effectiveness in Choosing Health Apps, Korean Study Finds

SEOUL, July 8 (Korea Bizwire) — When selecting digital health applications, Korean users—including doctors, chronic disease patients, and the general public—prioritize cybersecurity and personal data protection over therapeutic effectiveness, according to a new study released by Yonsei University’s Severance Hospital. The research, led by Professor Shin Jae-yong of the Department of Preventive Medicine at Yonsei [...]