Sports Archives | Page 30 of 595 | Be Korea-savvy

Archive by category Sports

K-Pop Stars Flock to University Festivals, Turning Campuses Into Viral Stages

K-Pop Stars Flock to University Festivals, Turning Campuses Into Viral Stages

SEOUL, May 19 (Korea Bizwire) — As university spring festivals sweep across South Korea, campuses are transforming into mini-music festivals, with major K-pop stars and rock icons headlining multi-day events that draw students and social media buzz alike. This year’s festival lineups rival professional music events in scale and star power. At Konkuk University, slated performers [...]

Seoul’s Haechi and Warner Bros.’ Tweety Animation Surpasses 17 Million Views in Three Weeks

Seoul’s Haechi and Warner Bros.’ Tweety Animation Surpasses 17 Million Views in Three Weeks

SEOUL, May 19 (Korea Bizwire) — An animated short film starring Seoul’s mascot Haechi and Warner Bros. Discovery’s beloved character Tweety has surpassed 17 million views just three weeks after its release, the Seoul Metropolitan Government announced Sunday. Titled “Hide and Seek with Haechi and Tweety,” the 2-minute 22-second 2D animation marks the first collaboration between [...]

Emotional Appeal Drives Character IP Marketing Boom in South Korea

Emotional Appeal Drives Character IP Marketing Boom in South Korea

SEOUL, May 13 (Korea Bizwire) — South Korea’s retail and consumer goods sectors are increasingly turning to character-based intellectual property (IP) marketing to boost engagement and drive sales, tapping into what experts are calling an era of “emotion-driven consumption.” As consumers seek comfort and nostalgia amid prolonged economic uncertainty, brands are capitalizing on familiar or whimsical [...]

Renowned Korean Conductor Chung Myung-Whun Named New musical Director at Italy’s La-Scala: Report

Renowned Korean Conductor Chung Myung-Whun Named New musical Director at Italy’s La-Scala: Report

SEOUL, May 12 (Korea Bizwire) — Renowned South Korean conductor Chung Myung-whun was appointed Monday as the new music director of Italy’s Teatro alla Scala, news reports said. Chung, 72, is the first Asian to assume the role at the famed opera house, based in Milan, the Associated Press reported. Chung will succeed Riccardo Chailly [...]