Poster of the animation “Hide and Seek with Haechi and Tweety” (Image courtesy of the Seoul Metropolitan Government)
SEOUL, May 19 (Korea Bizwire) — An animated short film starring Seoul’s mascot Haechi and Warner Bros. Discovery’s beloved character Tweety has surpassed 17 million views just three weeks after its release, the Seoul Metropolitan Government announced Sunday.
Titled “Hide and Seek with Haechi and Tweety,” the 2-minute 22-second 2D animation marks the first collaboration between the city and Warner Bros. Discovery.
Produced in celebration of the first anniversary of Haechi’s character renewal, the short is set against iconic Seoul landmarks and features a playful game of hide-and-seek between the two characters—all without dialogue, allowing it to transcend language barriers.
The animation debuted on May 1 on Cartoon Network Korea and began airing in six other Asian markets—including Hong Kong, Taiwan, Vietnam, Singapore, Indonesia, and Malaysia—starting May 5. It is expected to reach more than 38 million households by July 2025.
In addition to its broadcast success, the video has gone viral on Seoul’s official social media channels and Cartoon Network’s platforms, drawing enthusiastic reactions such as “A refreshing Seoul–Looney Tunes collaboration” and “Haechi and Tweety are a perfect match.”
Seoul is also promoting the animation globally through its official foreign-language YouTube accounts and multilingual city websites, distributing both short-form and full-length versions in eight languages to its 9.2 million combined subscribers.
Beginning in June, Seoul plans to distribute limited-edition merchandise featuring the Haechi–Tweety duo at major domestic and international events to further boost brand visibility.
“The collaboration with Tweety elevates Haechi’s global profile while showcasing Seoul’s vibrant culture and progressive policies to an international audience,” said Min Soo-hong, director of public relations for the Seoul Metropolitan Government. “It’s a creative way to enhance the value of the Seoul brand on the world stage.”
M. H. Lee (mhlee@koreabizwire.com)
