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Emotional Appeal Drives Character IP Marketing Boom in South Korea

Emotional Appeal Drives Character IP Marketing Boom in South Korea

SEOUL, May 13 (Korea Bizwire) — South Korea’s retail and consumer goods sectors are increasingly turning to character-based intellectual property (IP) marketing to boost engagement and drive sales, tapping into what experts are calling an era of “emotion-driven consumption.” As consumers seek comfort and nostalgia amid prolonged economic uncertainty, brands are capitalizing on familiar or whimsical [...]

Renowned Korean Conductor Chung Myung-Whun Named New musical Director at Italy’s La-Scala: Report

Renowned Korean Conductor Chung Myung-Whun Named New musical Director at Italy’s La-Scala: Report

SEOUL, May 12 (Korea Bizwire) — Renowned South Korean conductor Chung Myung-whun was appointed Monday as the new music director of Italy’s Teatro alla Scala, news reports said. Chung, 72, is the first Asian to assume the role at the famed opera house, based in Milan, the Associated Press reported. Chung will succeed Riccardo Chailly [...]

Krafton Kicks Off PUBG Global Series 8 Esports Tournament in Shanghai

Krafton Kicks Off PUBG Global Series 8 Esports Tournament in Shanghai

SEOUL, May 12 (Korea Bizwire) — South Korean gaming company Krafton Inc. said Monday it has opened the PUBG Global Series 8, an international esports tournament for its flagship battle royale game PUBG: Battlegrounds, in Shanghai. The event, running through Sunday, brings together 24 of the world’s top professional PUBG teams to compete in two [...]

Word of Mouth Tops Box Office: Korean Films Shift Strategy in Post-COVID Cinema Market

Word of Mouth Tops Box Office: Korean Films Shift Strategy in Post-COVID Cinema Market

SEOUL, May 12 (Korea Bizwire) —  In a striking turn of events at the 2025 Korean box office, Yadang: The Snitch has overtaken Bong Joon-ho’s Hollywood sci-fi epic Mickey 17 to become the year’s top-grossing film—thanks to a slow-burning surge powered by viewer recommendations and strategic release timing. Mickey 17, one of the most anticipated theatrical [...]

BLACKPINK’s Rose Releases Original Soundtrack for Brad Pitt’s New Movie

BLACKPINK’s Rose Releases Original Soundtrack for Brad Pitt’s New Movie

SEOUL, May 9 (Korea Bizwire) — Rose of K-pop girl group BLACKPINK released “Messy,” an original soundtrack for the new Hollywood sports action drama film “F1,” on Friday, aiming for another success following her global hit single “APT.” Scheduled for release next month, “F1″ tells the story of veteran driver Sonny Hayes (played by Brad [...]