Consumer Insights & Behavior Archives | Page 11 of 41 | Be Korea-savvy

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In South Korea, Health-Conscious Drinkers Embrace Zero-Sugar and Non-Alcoholic Beverages

In South Korea, Health-Conscious Drinkers Embrace Zero-Sugar and Non-Alcoholic Beverages

SEOUL, Jul. 10 (Korea Bizwire) – A recent survey has revealed that 7 out of 10 South Korean adults have tried zero-sugar or non-alcoholic beverages when drinking, signaling a significant shift in the country’s drinking culture towards healthier alternatives.  Lotte Members, a South Korean marketing solutions company, conducted a nationwide survey of 2,000 adults from May [...]

‘Dubai Chocolate’ Craze Sweeps South Korea, Sparking Retail Frenzy and Resale Market

‘Dubai Chocolate’ Craze Sweeps South Korea, Sparking Retail Frenzy and Resale Market

SEOUL, July 9 (Korea Bizwire) – A new dessert trend dubbed “Dubai Chocolate” has taken South Korea by storm, particularly among the younger generation, leading to shortages and even a burgeoning resale market. Originally referring to products from the UAE-based brand Figs Dessert Chocolatier, Dubai Chocolate features a filling of kadayif (a thin Middle Eastern noodle) [...]

South Korean Celebrities Openly Embrace Plastic Surgery on Television, Sparking National Debate

South Korean Celebrities Openly Embrace Plastic Surgery on Television, Sparking National Debate

SEOUL, Jul. 8 (Korea Bizwire) – In a recent episode of SBS’s popular reality show “My Ugly Duckling,” viewers witnessed an unexpected scene: celebrities Lee Dong-gun, Kim Jong-kook, and Lee Sang-min nervously entering a plastic surgery clinic. This moment marks a significant shift in how South Korean entertainment figures approach the once-taboo subject of cosmetic procedures. [...]

Private Label Appliances Gain Traction in South Korea, Challenging Major Brands

Private Label Appliances Gain Traction in South Korea, Challenging Major Brands

SEOUL, Jul. 8 (Korea Bizwire) – In a surprising turn of events, private label (PB) home appliances are making significant inroads into the South Korean market, traditionally dominated by major corporate brands. This trend, driven by cost-conscious consumers amid high inflation, is reshaping the landscape of the home appliance industry. A prime example of this shift [...]

Survey Finds South Korean Consumers Praise Convenience Store Ambiance, But Call for Better Customer Interaction

Survey Finds South Korean Consumers Praise Convenience Store Ambiance, But Call for Better Customer Interaction

SEOUL, Jul. 4 (Korea Bizwire) – A recent survey by the Korea Consumer Agency has found that while South Korean consumers highly appreciate the store environment and payment convenience of their local convenience stores, they are less satisfied with customer communication and promotional events. The agency released its findings on July 3, detailing consumer satisfaction and [...]

South Korean E-Commerce Platforms Show Signs of Recovery Amid Chinese Competition

South Korean E-Commerce Platforms Show Signs of Recovery Amid Chinese Competition

SEOUL, Jul. 1 (Korea Bizwire) – South Korean e-commerce platforms appear to be regaining strength after facing intense pressure from Chinese competitors like AliExpress and Temu last year. This resurgence comes as concerns over the safety of low-cost Chinese products have risen, and domestic platforms have launched aggressive promotional campaigns to win back customers.  According to [...]

South Koreans Scale Back Summer Plans as Inflation Bites

South Koreans Scale Back Summer Plans as Inflation Bites

SEOUL, Jul. 1 (Korea Bizwire) – With the summer vacation season approaching, many South Koreans are finding themselves priced out of their usual holiday plans, opting instead for “staycations” or scaled-back trips due to persistent inflation and high interest rates.  Lee, a 29-year-old office worker in Seoul who asked to be identified only by their surname, [...]

Job Hunting and Exam Prep Lead Many South Koreans to Skip Summer Vacations, Survey Finds

Job Hunting and Exam Prep Lead Many South Koreans to Skip Summer Vacations, Survey Finds

SEOUL, Jun. 28 (Korea Bizwire) – A recent survey has revealed that a significant portion of South Koreans are opting out of summer vacations, with job hunting and exam preparation cited as the primary reasons.  The study, conducted by EduWill, a comprehensive education company, surveyed 197 adults aged 20 to 40 over a seven-day period ending [...]

Cost Remains Major Barrier to Dental Implants in South Korea, Survey Finds

Cost Remains Major Barrier to Dental Implants in South Korea, Survey Finds

SEOUL, Jun. 26 (Korea Bizwire) – A recent survey has revealed that 4 out of 10 South Koreans cite cost as the primary reason for hesitating to get dental implants, with most respondents considering 500,000 to 600,000 won per implant as a reasonable price. The Korean Association of Medical Journalists (KAMJ) conducted the survey from May [...]

Number of Households Relocating to Rural Areas Declines for Second Consecutive Year in 2023

Number of Households Relocating to Rural Areas Declines for Second Consecutive Year in 2023

SEOUL, June 25 (Korea Bizwire) – The number of households that moved from urban areas to farming and fishing villages fell for the second consecutive year in 2023, data showed Tuesday. The number of households moving to farming villages came to 317,464 last year, down 4.4 percent from a year earlier, according to the data [...]