Consumer Insights & Behavior Archives | Page 12 of 41 | Be Korea-savvy

Archive by category Consumer Insights & Behavior

Multitasking Reigns as Half of Single-Person Households Blend TV and Mobile Use

Multitasking Reigns as Half of Single-Person Households Blend TV and Mobile Use

SEOUL, Jun. 17 (Korea Bizwire) – A recent study by KT Corporation has revealed that more than half of single-person households in South Korea engage in simultaneous television viewing and mobile device usage, seamlessly combining entertainment with information gathering and online shopping.  On June 13, KT announced the findings after analyzing big data from 3 million [...]

Earthquake in South Korea Stokes Fears and Spurs Survival Preparations

Earthquake in South Korea Stokes Fears and Spurs Survival Preparations

BUAN, Jun. 15 (Korea Bizwire) – The magnitude 4.8 earthquake that struck the city of Buan earlier this week has amplified anxieties across South Korea about the possibility of a more devastating seismic event, prompting many to take precautionary measures like assembling survival kits. With the memory of the destructive quakes in Gyeongju in 2016 and [...]

Lotte Home Shopping Finds Success with ’300 Second Bargain’ TV Segment

Lotte Home Shopping Finds Success with ’300 Second Bargain’ TV Segment

SEOUL, June 14 (Korea Bizwire) –  Lotte Home Shopping, a major South Korean home shopping channel, has achieved remarkable sales through its innovative “300 Second Bargain” TV segment, marking a first for the industry. In a pioneering move, Lotte Home Shopping introduced the “short-form” format to its live TV broadcasts in March, offering daily essentials at [...]

ChatGPT Tops 1 Mln Users in S. Korea amid Growing Popularity: Data

ChatGPT Tops 1 Mln Users in S. Korea amid Growing Popularity: Data

SEOUL, Jun. 11 (Korea Bizwire) — The number of OpenAI’s ChatGPT users in South Korea rose 30 percent last month, surpassing 1 million for the first time on the increasing popularity of the artificial intelligence chatbot, industry data showed Tuesday. The mobile ChatGPT application had 1.27 million users in May, up from 980,000 in April, [...]

With Summer Heat Arriving, Demand Grows for Mini and Pre-Cut Watermelons

With Summer Heat Arriving, Demand Grows for Mini and Pre-Cut Watermelons

SEOUL, Jun. 10 (Korea Bizwire) – As the early summer heat sets in, the demand for watermelons is rising in earnest. While customers seeking large watermelons weighing over 6 kilograms, with the adage “the bigger, the better,” remain steady, mini watermelons and pre-cut watermelon slices are gaining immense popularity due to the increasing number of single [...]

In Inflation-Weary South Korea, Convenience Stores Bet on Ultra-Cheap Fare

In Inflation-Weary South Korea, Convenience Stores Bet on Ultra-Cheap Fare

SEOUL, Jun. 8 (Korea Bizwire) –As South Korean consumers increasingly pursue value amid high inflation, convenience store chains are rolling out a wave of ultra-low-cost products priced below 1,000 won. With the “lunchhflation” of soaring midday meal costs straining office workers, these inexpensive food items have found particular appeal as affordable lunch options. The popular [...]

Popularity of Meal Kits and Kids’ Cafes Soar with Increase in Dual-Income Households

Popularity of Meal Kits and Kids’ Cafes Soar with Increase in Dual-Income Households

SEOUL, Jun. 5 (Korea Bizwire) – As the number of dual-income households increases in South Korea, more grandparents are taking on child care responsibilities, leading to a surge in their use of meal kit delivery services and kids’ cafes, according to new data. Shinhan Card’s Big Data Research Institute reported on June 4 that the proportion [...]

CJ OnStyle Web Drama Strikes a Chord With Viewers

CJ OnStyle Web Drama Strikes a Chord With Viewers

SEOUL, Jun. 4 (Korea Bizwire) –CJ OnStyle, a South Korean home shopping channel, has revealed that its web drama series “Wake Up to a Latte” (unofficial translation) aimed at women in their 30s and 40s, has amassed over 10 million views, indicative of its growing popularity. “Wake Up to a Latte” debuted in September 2023, [...]

As Prices Soar in South Korea, Eco-Friendly Purchases Take a Back Seat

As Prices Soar in South Korea, Eco-Friendly Purchases Take a Back Seat

SEOUL, Jun. 4 (Korea Bizwire) – Park, a 30-year-old office worker, recently made an uncharacteristic choice while shopping online: Instead of her usual environmentally friendly detergent, she added a regular brand to her virtual cart.  Since starting to live independently in 2021, Park had used biodegradable sponges, shampoo bars and other eco-friendly products. But with prices [...]

Declining Birthrates, Rising Pet Ownership Propel Dog Food Sales Past Baby Formula

Declining Birthrates, Rising Pet Ownership Propel Dog Food Sales Past Baby Formula

SEOUL, Jun. 3 (Korea Bizwire) – The confluence of declining birthrates and rising pet ownership in South Korea has led to sales of dog food outpacing those of infant formula and baby food, reflecting a broader shift toward premium childcare products. According to the e-commerce platform Gmarket, comparing the proportion of dog food, infant formula [...]