Consumer Insights & Behavior Archives | Page 5 of 44 | Be Korea-savvy

Archive by category Consumer Insights & Behavior

Korean Students Avoid ‘Earworm Songs’ as College Entrance Exam Looms

Korean Students Avoid ‘Earworm Songs’ as College Entrance Exam Looms

SEOUL, Oct. 28 (Korea Bizwire) – In South Korea, high school senior Nam, 18, is doing everything possible to avoid listening to “APT.,” the new collaboration between BLACKPINK’s Rosé and Bruno Mars. Despite the song’s global success, with its infectious melody and repetitive lyrics captivating listeners worldwide, Nam sees it as something best kept at arm’s [...]

As Lunch Prices Soar in Seoul, Office Workers Turn to Convenience Store Meals

As Lunch Prices Soar in Seoul, Office Workers Turn to Convenience Store Meals

SEOUL, Oct. 28 (Korea Bizwire) – In a growing trend that reflects South Korea’s rising food costs, office workers are increasingly turning to convenience store meals delivered through quick commerce services for their lunch breaks.  “With restaurant prices skyrocketing, it’s becoming burdensome to eat out every day,” said an individual identified only as Yu, an officer [...]

Book Sales Surge 40% in South Korea Following Han Kang’s Nobel Win

Book Sales Surge 40% in South Korea Following Han Kang’s Nobel Win

SEOUL, Oct. 25 (Korea Bizwire) – In the week following Han Kang’s historic Nobel Prize in Literature win, South Korean bookstores reported a remarkable 40% increase in sales, with older readers leading the buying surge. According to data analyzed by BC Card, major bookstore chains, both online and offline including Kyobo Book Centre, saw their sales [...]

South Korean VIP Shoppers Show Strong Preference for Burgundy and Champagne

South Korean VIP Shoppers Show Strong Preference for Burgundy and Champagne

SEOUL, Oct. 24 (Korea Bizwire) – What kinds of wine do shoppers who spend more than 100 million won annually at department stores prefer? According to data released on October 23 by Galleria Department Store, Burgundy wines and champagne dominate their luxury wine purchases. An analysis of sales from The Vino 494, the upscale wine boutique [...]

Netflix Cooking Show Sparks Surge in Kitchen Equipment Sales in South Korea

Netflix Cooking Show Sparks Surge in Kitchen Equipment Sales in South Korea

SEOUL, Oct. 21 (Korea Bizwire) – The popularity of Netflix’s cooking competition show “Culinary Class Wars” has ignited a boom in home cooking equipment sales in South Korea, according to recent data from a major e-commerce platform.  Gmarket, an online marketplace owned by Shinsegae Group, reported on October 20 that sales of kitchen-related items have skyrocketed [...]

Samsung Reports Surge in Ultra-Large TV Sales, Reflecting Changing Consumer Preferences

Samsung Reports Surge in Ultra-Large TV Sales, Reflecting Changing Consumer Preferences

SEOUL, Oct. 21 (Korea Bizwire) – Samsung Electronics has reported a significant increase in sales of its ultra-large televisions, indicating a shift in consumer preferences towards bigger screens regardless of living space constraints.  According to data released by Samsung on October 20, sales of TVs 80 inches and larger have grown by approximately 15% in the [...]

South Korea’s ‘New Elderly’ Reshape Retirement Norms

South Korea’s ‘New Elderly’ Reshape Retirement Norms

SEOUL, Oct. 17 (Korea Bizwire) – A recent survey has revealed the emergence of a “new elderly” demographic in South Korea, characterized by higher income, better education, and shifting values regarding inheritance and self-perception of age. This trend, partly attributed to the baby boomer generation (born 1955-1963) entering their senior years, is reshaping traditional notions of [...]

Transit Data Tops List of Most Accessed Public Information in Seoul

Transit Data Tops List of Most Accessed Public Information in Seoul

SEOUL, Oct. 16 (Korea Bizwire) – Transportation-related information, particularly subway data, has emerged as the most sought-after public dataset among Seoul residents, according to a report released October 15 by the Seoul Digital Foundation.  The report, titled “Seoul Public Data in My Hand,” provides insights into how citizens are engaging with the city’s open data initiative. [...]

Shared Accommodation Revenue Soars in South Korea, Driven by Millennials and Gen Z

Shared Accommodation Revenue Soars in South Korea, Driven by Millennials and Gen Z

SEOUL, Oct. 15 (Korea Bizwire) – Revenue from shared accommodation in South Korea has increased more than tenfold over the past three years, with nearly half of the total income generated by individuals in their 20s and 30s, according to a recent analysis of National Tax Service data. Representative Cha Gyu-geun of the Rebuilding Korea Party [...]

Survey Reveals Growing Interest in Marriage and Parenthood Among Young South Koreans Amid Birth Rate Crisis

Survey Reveals Growing Interest in Marriage and Parenthood Among Young South Koreans Amid Birth Rate Crisis

SEOUL, Oct. 15 (Korea Bizwire) – Amidst growing concerns over South Korea’s critically low birth rate, a recent survey reveals a significant increase in marriage and childbirth intentions among people in their 20s and 30s, offering a glimmer of hope for the country’s demographic challenges. The Presidential Committee on Ageing Society and Population Policy released the [...]