Consumer Insights & Behavior Archives | Page 4 of 40 | Be Korea-savvy

Archive by category Consumer Insights & Behavior

South Korea’s Youth Embraces “Self-Analysis” Trend Through School Records

South Korea’s Youth Embraces “Self-Analysis” Trend Through School Records

SEOUL, Sept. 13 (Korea Bizwire) – A new social media phenomenon is sweeping across South Korea, with young adults eagerly accessing and sharing their school records online in a wave of nostalgic self-reflection.  The trend, particularly popular among the so-called MZ generation (Millennials and Gen Z), involves individuals retrieving their elementary, middle, and high school records [...]

Single-Person Households Expected to Exceed 40% of Total by 2052

Single-Person Households Expected to Exceed 40% of Total by 2052

SEOUL, Sept. 12 (Korea Bizwire) – The proportion of one-person households in South Korea is projected to surpass 40 percent in 2052 amid a delay in marriages and rapid aging, the statistics agency said Thursday. The number of households consisting of one member is forecast to reach 9.62 million in 2052, taking up 41.3 percent [...]

Amid High Inflation, South Korea Sees Record Usage of Secondhand Marketplace Apps

Amid High Inflation, South Korea Sees Record Usage of Secondhand Marketplace Apps

SEOUL, Sept. 11 (Korea Bizwire) – As inflation continues to squeeze household budgets, South Koreans are turning to secondhand marketplace applications in record numbers, according to a recent study.  App and retail analysis service Wise App reported on September 10 that last month saw an all-time high in both installations and active users of major secondhand [...]

Kia Ranks 1st in Customer Experience among Automotive Brands in India

Kia Ranks 1st in Customer Experience among Automotive Brands in India

SEOUL, Sept. 10 (Korea Bizwire) — Kia Corp. has ranked first among automotive brands operating in India in terms of overall customer experience, the South Korean company said Tuesday, citing local industry data. According to Kia, the company ranked first, with a score of 45.84 percent, in the overall customer experience index survey conducted by [...]

Golf’s Popularity Surges in South Korea, With 17% of Adults Hitting the Links

Golf’s Popularity Surges in South Korea, With 17% of Adults Hitting the Links

SEOUL, Sept. 10 (Korea Bizwire) – A comprehensive survey released on September 9 reveals that golf has become increasingly popular in South Korea, with nearly 17% of adults participating in the sport at least once last year. The Korea Golf Association (KGA) conducted a nationwide study of 10,000 adults aged 20 to 70 across 17 cities [...]

BMW Retains Lead in Imported Car Market as Mercedes-Benz Struggles Amid EV Fire Incident

BMW Retains Lead in Imported Car Market as Mercedes-Benz Struggles Amid EV Fire Incident

SEOUL, Sept. 6 (Korea Bizwire) – BMW Korea is maintaining a lead in South Korea’s imported vehicle market so far this year, industry data showed Friday, as main rival Mercedes-Benz Korea is faced with a brand reputation setback after a massive fire that broke out from one of its electric vehicles. According to the Korea [...]

Budget-Friendly Items Surge at South Korean Convenience Stores Amid High Inflation

Budget-Friendly Items Surge at South Korean Convenience Stores Amid High Inflation

SEOUL, Sept. 6 (Korea Bizwire) – As inflation continues to squeeze household budgets, South Korean consumers are increasingly turning to budget-friendly options at convenience stores. CU, one of the country’s leading convenience store chains, reported a significant surge in sales of products priced under 1,000 won on September 5.  The trend reflects a broader shift in [...]

South Korean Builders Unveil Flexible Apartment Designs for Changing Lifestyles

South Korean Builders Unveil Flexible Apartment Designs for Changing Lifestyles

SEOUL, Sept. 3 (Korea Bizwire) — As South Korea grapples with shifting demographics and evolving living patterns, major construction companies are introducing innovative apartment designs that allow residents to easily modify their living spaces.  On August 31, industry leaders showcased new floor plans that break from traditional layouts, offering adaptable structures that can be customized to [...]

Surge in Requests for Legal Documents as South Koreans Seek Transparency

Surge in Requests for Legal Documents as South Koreans Seek Transparency

SEOUL, Sept. 3 (Korea Bizwire) — In a striking trend reflecting growing legal awareness among South Koreans, requests for access to legal documents, particularly criminal complaints, have skyrocketed, surpassing 200,000 annually. This surge underscores a shift towards proactive self-advocacy and strategic preparation in legal disputes.  According to the “2024 Information Disclosure Annual Report” released by the [...]

South Korean Women Rush to Remove Selfies Amid Surge in Deepfake Porn Crimes

South Korean Women Rush to Remove Selfies Amid Surge in Deepfake Porn Crimes

SEOUL, Sept. 2 (Korea Bizwire) – Deepfake porn images have sent many South Korean women scurrying to take down selfies from Facebook, Instagram and other social media platforms as concerns have been mounting that no one is an exception to the crime in the world’s most-wired nation. “It feels like what should have been the [...]