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In South Korea’s Beauty Market, Economic Pressures Create a Tale of Two Consumers

In South Korea’s Beauty Market, Economic Pressures Create a Tale of Two Consumers

SEOUL, Nov. 26 (Korea Bizwire) – “All cosmetic samples for just 10,000 won.” Such listings have become increasingly common on Danggeun Market, South Korea’s popular secondhand trading platform, reflecting a growing divide in the nation’s beauty market amid persistent inflation. While some consumers hunt for bargain cosmetics and sample-size products, others flock to luxury brands like [...]

Short-Form Videos Revolutionizing Local Business Marketing in South Korea

Short-Form Videos Revolutionizing Local Business Marketing in South Korea

SEOUL, Nov. 25 (Korea Bizwire) – Short-form videos are emerging as a powerful tool for promoting local businesses in South Korea, offering an engaging alternative to traditional blog-based updates. Small-sized businesses, in particular, see increasing opportunities in this trend. For example, an interior design contractor in the Seoul metropolitan area reported a surge in client inquiries [...]

Christmas Decorations Spark Parking Demand Surge Near Seoul’s Top Department Stores

Christmas Decorations Spark Parking Demand Surge Near Seoul’s Top Department Stores

SEOUL, Nov. 23 (Korea Bizwire) – As Seoul’s major department stores unveil their elaborate Christmas decorations, demand for nearby parking has surged, according to car-sharing platform Socar. Between November 1 and 20, parking ticket transactions near five major department stores within 500 meters surpassed the total for all of November last year, with viewership of parking [...]

Credit Card Loans Hit Record High Amid Tightened Bank Lending and Sluggish Consumption

Credit Card Loans Hit Record High Amid Tightened Bank Lending and Sluggish Consumption

SEOUL, Nov. 20 (Korea Bizwire) – Outstanding credit card loans have risen sharply to reach an all-time high as of end-October amid tight lending regulations by banks and weak domestic demand, data showed Wednesday. Outstanding loans extended by nine major credit card firms amounted to 42.22 trillion won (US$30.25 billion) as of end-October, the largest [...]

Cosmetics Brands Target Gen Z With Mini-Size Products as Korean Youth Embrace ‘Try Before You Buy’

Cosmetics Brands Target Gen Z With Mini-Size Products as Korean Youth Embrace ‘Try Before You Buy’

SEOUL, Nov. 19 (Korea Bizwire) – South Korean cosmetics companies are rolling out smaller-sized products to capture the growing market of Generation Z and Alpha consumers, who are increasingly seeking affordable ways to experiment with beauty products.  Daiso, a popular discount retailer, reported a dramatic surge in cosmetics sales for January through October this year, with [...]

Young South Koreans More Open to Having Children Outside Marriage

Young South Koreans More Open to Having Children Outside Marriage

SEOUL, Nov. 18 (Korea Bizwire) – A significant shift in attitudes toward traditional family structures is emerging among South Korea’s younger generation, with two in five people in their 20s now believing that marriage is not a prerequisite for having children, according to a new government survey. The 2024 Social Survey by Statistics Korea reveals that [...]

South Korean Consumers Embrace ‘Wiser Wallets’ Amid Persistent Inflation, Report Finds

South Korean Consumers Embrace ‘Wiser Wallets’ Amid Persistent Inflation, Report Finds

SEOUL, Nov. 15 (Korea Bizwire) – In response to ongoing inflation, South Korean consumers are expected to evolve beyond simple cost-cutting measures to adopt more sophisticated “wiser wallets” spending patterns in the coming year, according to a new global consumer trends report.  The “2025 Global Consumer Trends Report,” released on November 14 by global data analytics [...]

‘Snack Movies’ Gain Momentum in South Korea as Actor Kim Nam-gil Joins Trend

‘Snack Movies’ Gain Momentum in South Korea as Actor Kim Nam-gil Joins Trend

SEOUL, Nov. 14 (Korea Bizwire) – A new short film starring Kim Nam-gil, co-produced with KB Kookmin Bank, is set to premiere exclusively at Lotte Cinema on November 20, joining a growing trend of abbreviated theatrical releases in South Korea known as “snack movies.” The 31-minute film, “How to Open a Door” will be screened for [...]

Survey Reveals Growing Acceptance of Cohabitation and Out-of-Wedlock Births in South Korea

Survey Reveals Growing Acceptance of Cohabitation and Out-of-Wedlock Births in South Korea

SEOUL, Nov. 12 (Korea Bizwire) – Nearly 7 in 10 South Koreans believe that couples can live together without getting married, and almost 40 percent support having children outside of wedlock, a government report showed Tuesday, signaling a shift in perceptions around marriage and childbearing in the traditionally conservative country. The report was based on [...]

Domestic Beer Reclaims Top Spot in South Korean Retail Alcohol Sales Amid Inflation Concerns

Domestic Beer Reclaims Top Spot in South Korean Retail Alcohol Sales Amid Inflation Concerns

SEOUL, Nov. 11 (Korea Bizwire) – South Korean domestic beer is poised to reclaim its position as the best-selling alcoholic beverage at major retailers this year, overtaking wine as consumers adapt to persistent inflation, according to recent market data. An analysis by Emart, one of South Korea’s largest retailers, shows that through November 6, domestic beer [...]