SEOUL, Aug. 4 (Korea Bizwire) - Choi Byung-hwan, head of CJ 4DPLEX announced that this year would be the start of a new movie platform called Screen X. Screen X is a new screening format that uses the left and right wall of the theater as additional screens. The technology was first developed by CJ CGV and researchers at KAIST.
Choi explained how Screen X was made. “Since the history of the movie industry is over 100 years, some are predicting a decline from now. Those negative perspectives gave me a chance to think about how to give movie goers a different experience from when they watch movies at home, and we found a new way of immersion.”
However, there are negative opinions that Screen X will disperse the concentration of viewers with the additional screens. Choi noted that the side screens are designed to draw viewers in. He also stated his determination to find ways to make the cinema experience more immersive.
Image: CJ CGV / photonews@koreabizwire.com
