Entering the military market has a number of difficulties since security is the number one priority for the military. Payment is particularly a tricky issue as soldiers aren’t allowed to carry mobile phones. ‘CJ O Shopping’ is beginning a ‘Toss Service,’ which enables consumers to ask others to pay on their behalf. (image credit: CJ O Shopping)
Seoul, S. Korea, August 05 (Korea Biz Wire) — With TV shows based on the military gaining popularity, public interest is growing on the military and goods intended for the military. Also, as interest in various military supplies such as ready-to-eat meals and military clothing are increasing, some manufacturers are trying to enter the military market. However, entering the market has a number of difficulties since security is the number one priority for the military. Payment is particularly a tricky issue as soldiers aren’t allowed to carry mobile phones.
In order to solve these problems, ‘CJ O Shopping’ (www.CJmall.com) is beginning a ‘Toss Service,’ which enables consumers to ask others to pay on their behalf. Soldiers can choose goods on ‘Army O Shop,’ which specifically deals with military goods, and then by choosing a third person to pay on their behalf, the person receives payment information via mobile phones. In this way, soldiers can purchase products without verifying via phone or without using a credit card.
Tak Jin-hee, manager of the e-marketing team at ‘CJ O Shopping’, said, “The ‘Toss Service’ is our solution to payment difficulties involved in military purchases. We intend to expand the service to the public so that more customers can use the service and shop more conveniently.”
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