SEOUL, Aug. 10 (Korea Bizwire) – The Galaxy Note 7, a phablet made by Samsung Electronics Co., has received more preorders in South Korea than expected, driven by its advanced features and aggressive promotions, industry sources said Wednesday.
According to the sources, the preorders for the phablet on Aug. 7-8 exceeded 200,000. Preorders will be available through Aug. 18.
Samsung unveiled the phablet, the successor to the Note 5, last week in a bid to keep up the momentum of its smartphone sales. The launch of the Galaxy Note 7 came ahead of the latest iPhone launch, expected in autumn, and days after Samsung reported its biggest quarterly profit in more than two years thanks to strong sales of the Galaxy S7 smartphone series.
The new Galaxy Note features an iris scanner and an S-Pen that allows users to translate words. Adding an extra security feature, the iris scanner enables only the owner of the device to use the smartphone.
The Galaxy Note 7 is likely to sell better than its predecessors, which may help the world’s largest maker of smartphones log decent earnings in the current quarter, industry sources said.
Aided by stronger-than-expected shipments of Galaxy S7 smartphones, Samsung logged an operating income of 8.14 trillion won during the second quarter of the year, with its mobile business division racking up an operating income of 4.32 trillion won, up 57 percent from a year earlier.