“Hilton continues to build its legacy of innovation by evolving its social media channels to connect with today’s travelers – from sparking a desire to travel during an ordinary morning routine to sharing tips and offers that our followers can take advantage of on the spot.” (image: BusinessWire)
MCLEAN, Va. June 10, 2014 (Korea Bizwire)–Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, is a proud winner of the third annual Travel + Leisure Social Media in Travel + Tourism (SMITTY®) Awards, which recognize companies in the travel and tourism industry for showcasing the best and most innovative uses of social media.
“We are honored to be recognized by an industry-leading awards program for the advancements of our online global community,” said Rob Palleschi, global head, Hilton Hotels & Resorts. “Hilton continues to build its legacy of innovation by evolving its social media channels to connect with today’s travelers – from sparking a desire to travel during an ordinary morning routine to sharing tips and offers that our followers can take advantage of on the spot.”
Hilton Hotels & Resorts is the 2014 winner of the “Best Use of Foursquare or Other Location-Based Services” award. The award-winning campaign was based on a study Hilton Hotels & Resorts released in 2013 revealing that 4.5 million people were losing more than six days of annual leave each year* and suffering from “Vacationitis,” a condition coined by the brand to describe those who fail to take enough time off from work. To help create awareness around the brand’s research findings and launch “International Use it or Lose it Week,” a time employees are encouraged to check their annual leave balance, Hilton Hotels & Resorts launched Vacationitis Foursquare post check-in ads in categories where people are typically commuting or traveling for work to remind them to take a break from their routines with a vacation.
“Foursquare works with great brands to help them reach the right people at the right place at the right time,” said Steven Rosenblatt, Chief Revenue Officer at Foursquare. “The Hilton campaign utilizing our place-based ads was incredibly successful, and a great example of how Foursquare can use our data to work collaboratively with national brands to create innovative programs.”
Travel + Leisure received hundreds of 2014 SMITTY Award entries from companies across the travel and tourism industry, including hotels and resorts, cruise lines, airlines, airports, tour operators, convention & visitors bureaus, travel agencies, attractions, car rental agencies, independent journalists and bloggers and marketing and trade associations. A jury of digital insiders evaluated the submissions and named 2014 SMITTY Award winners and runners-up in 30 categories. The winning companies went above and beyond to connect with and provide for their online audiences, boasting the most fun, informative and engaging social media strategies.
Join the Hilton Hotels & Resorts online community to stay up-to-date on the brand’s latest news, learn more about consumer offers and chat with team members and guests, on Facebook (Facebook.com/Hilton), Twitter (Twitter.com/HiltonHotels), Google+ (Plus.Google.com/+Hilton), Instagram (Instagram.com/HiltonHotels) and Foursquare (Foursquare.com/HiltonHotels).
* Based on a survey of 2,000 British professionals conducted by OnePoll in November 2013.
About Hilton Hotels & Resorts
Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents. Hilton is the stylish, forward-thinking global leader in hospitality with Team Members shaping experiences in which every guest feels cared for, valued and respected. Access the latest news at news.hilton.com and begin your journey at www.hilton.com or www.hilton.com/offers for the latest hotel specials. View a list of official social channels at www.hilton.com/social. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market leading brands.
About Hilton Worldwide
Hilton Worldwide (HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of eleven world-class global brands is comprised of more than 4,100 managed, franchised, owned and leased hotels and timeshare properties, with more than 685,000 rooms in 92 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio – A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.
Source: Hilton Hotels & Resorts and Hilton Worldwide (via BusinessWire)
