Some of the unique services include a direct luggage delivery service from the hotel to the airport. (Image: Hanwha Group)
SEJONG, March 7 (Korea Bizwire) — From a women-only floor to catalog shopping from the comfort of one’s room, a growing number of luxury hotels are introducing new services to differentiate themselves amid growing competition in the industry.
Some of the unique services include a direct luggage delivery service from the hotel to the airport.
According to an industry source on Tuesday, the Plaza Hotel Seoul has been offering its ‘Empty Handed Tour’ service since last month, a luggage storage and delivery service developed in collaboration with SAFEX that allows tourists to travel freely without worrying about their baggage.
In addition, the hotel has introduced the Plaza Shop, an in-room shopping platform through which a wide range of carefully curated items can be ordered and delivered directly to the hotel room.
At the Plaza Shop, over 20 types of items ranging from traditional Korean products to children-oriented merchandise are currently on sale.
Lotte Hotel Seoul has a women-only floor called ‘Ladies Floor’.
Located on the 22th floor, the Ladies Floor consists of 21 deluxe rooms, one suite room and a lounge that can only be accessed by female guests staying at the hotel.
The rooms located on Ladies Floor come with a surprise pack including a hair styling kit, bath products from Penhaligon’s, a skin whitening device, organic juices, and a grooming set to welcome female guests, while a foot bath machine and cosmetics refrigerator can be rented upon request.
The Ladies Lounge boasts a wide selection of up to 800 books related to cooking, fashion, travel, beauty and interior design, and guests can also enjoy watching DVDs.
Lotte Hotel Ulsan has launched the A.C.E (Active & Creative Entertainer) program, in which guests can take tours around the city with professional guides.
From a women-only floor to catalog shopping from the comfort of one’s room, a growing number of luxury hotels are introducing new services to differentiate themselves amid growing competition in the industry. (Image: Lotte Hotel)
Beginning at 6 p.m. every Friday and Saturday, the night course starts from the hotel and stops at local landmarks including Daewangam Park, Ulsan Port, and Ulsan Bridge Observatory.
Luxury hotels in South Korea have been rolling out interesting packages in a move to reach younger and trendy guests.
Earlier this year, a number of hotels launched strawberry desert buffets, which proved popular despite their high prices.
Ashley Song (ashley@koreabizwire.com)
