Hyundai Showcases Fusion of Art and Technology at ‘Zero1ne Day’ in Seoul | Be Korea-savvy

Hyundai Showcases Fusion of Art and Technology at ‘Zero1ne Day’ in Seoul


This photo provided by Hyundai Motor Group on Sept. 16, 2025, shows a poster for the group's "2025 Zero1ne Day" exhibition to be held in Seoul.  (Yonhap)

This photo provided by Hyundai Motor Group on Sept. 16, 2025, shows a poster for the group’s “2025 Zero1ne Day” exhibition to be held in Seoul. (Yonhap)

SEOUL, Sept. 16 (Korea Bizwire) — Hyundai Motor Group said Tuesday it will host a special technology-based exhibition in Seoul this week highlighting creative projects that explore the intersection of technology, art and mobility.

The five-day event, named “2025 Zero1ne Day,” will run from Wednesday at the group’s multipurpose venue in eastern Seoul. It will feature a total of 20 projects showcasing how creators, startups and company employees interact within a shared innovation ecosystem.

First launched in 2018, Zero1ne is Hyundai Motor’s in-house creative platform aimed at nurturing collaboration among artists, developers and entrepreneurs.

This year’s exhibition will present works in artificial intelligence (AI), robotics and mobility, reflecting Hyundai’s broader push to connect cutting-edge technology with artistic creativity.

Among the highlights are five creator-led projects, including a performance where robots assemble and disassemble chairs, and a piece that translates bacterial activity into music.

Eleven startups fostered through Zero1ne’s incubation program will also unveil their projects.

Hyundai said the exhibition underscores its commitment to fostering a “creative talent ecosystem” that blends industrial innovation with cultural experimentation.

(Yonhap)

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