SEOUL, May 16 (Korea Bizwire) — Hyundai Motor Co., South Korea’s biggest carmaker, said Sunday it has signed a deal with the Democratic Republic of Congo to export 500 Palisade sport utility vehicles as part of its export diversification strategy.
Of the 500 Palisades, Hyundai shipped 250 units to the African country on Saturday, with the remaining 250 set to be delivered in late July, the company said in a statement.
The export volume is sharply up from 45 vehicles the company exported to the central African country last year, it said.
Hyundai expects the Palisade shipments to help it enter the central African markets that are dominated by Toyota Motor Corp. and other Japanese brands.
Most of the Palisade SUVs will be used for business purposes in Congolese public organizations, the statement said.
The maker of the Sonata sedan and the Santa Fe SUV has made efforts to build a presence in the Africa and Middle East markets, such as by exporting the Nexo hydrogen fuel-cell electric car and the Elec-city hydrogen bus to Saudi Arabia in September.