SEOUL, Sept. 26 (Korea Bizwire) – Hyundai was named the brand that Indian dealers are most satisfied with.
On Tuesday, Hyundai Motor Company announced that it secured the top spot in the overall automobile brand category in the 2023 Dealer Satisfaction Survey conducted by the Federation of Automobile Dealers of India (FADA). They surveyed 1,821 local automobile dealers.
Hyundai achieved a score of 852 out of a possible 1,000 points, which was significantly ahead of Maruti Suzuki, the second-place brand with 791 points. This score was well above the average of 769 points for brands in this category. Mahindra & Mahindra, a local Indian brand, came in third with 774 points.
The survey, organized by FADA in collaboration with consulting firm Primon Asia, evaluated brands in five categories: general automobile brands, luxury brands, two-wheelers, three-wheelers, and commercial vehicles.
The assessment encompassed six key areas: business continuity and management policies, warranty and follow-up, sales and order planning, dealer skill improvement training, products, and marketing.
A Hyundai Motor representative remarked, “Being ranked as the top brand is a result of the trust and collaboration we share with our local dealers. We are committed to enhancing brand awareness by strengthening our partnership with dealers and expanding our interactions with customers.”
Hyundai Motor made its debut in the Indian market in 1998 with the Santro model. Since 2014, the company has consistently sold more than 400,000 vehicles annually, featuring strategic models like the i10, i20, Creta, and Exter.
Hyundai’s future plans in India involve selling 800,000 vehicles each year and aiming for a 20 percent market share by 2030. They plan to achieve this through a comprehensive strategy, which includes focusing on quality growth, becoming the most trusted brand, adopting intelligent manufacturing, exploring new business ventures, and strengthening their position as a hub in emerging markets.
Lina Jang (firstname.lastname@example.org)