Korean Food Gaining Popularity Online in China | Be Korea-savvy

Korean Food Gaining Popularity Online in China

Samyang Foods Co.’s Hot Chicken Flavor Ramen. (image: Samyang Foods Co.)

Samyang Foods Co.’s Hot Chicken Flavor Ramen. (image: Samyang Foods Co.)

SEOUL, Nov. 8 (Korea Bizwire)Popular South Korean food products are gaining ground in the Chinese online food market.

Online direct purchasing, where customers buy products directly from sellers rather than through agents, is becoming extremely popular among Chinese consumers interested in Korean food products.

The Korea Agro-Fisheries and Food Trade Corp. (aT) announced on Wednesday that more than 500 kinds of Korean food products are being sold via Tmall, China’s second-largest online store.

Samyang Foods Co.’s Hot Chicken Flavor Ramen, commonly known as ‘fire noodles’, topped the sales charts among Korean food products.

No Brand’s Cheeseballs, dried Seaweed, citron tea, and Nongshim Co.’s Kimchi Bowl Noodle Soup were also popular.

These products were also popular at other major online stores, including China’s third-largest shopping portal, JD.com, as well as Xiaohongshu, and Yangmatou.

Korean trade officials expect Korean food will gain presence in the Chinese market via direct purchasing malls as more Chinese customers are turning to online stores to buy food.

In a study conducted by iResearch and WoMaiWang, 58 percent of Chinese consumers said they purchased imported food products online.

“While the Chinese online food market is growing fast, only certain types of Korean food products tend to be popular,” aT said.

“We need systematic market research to understand the Chinese food market and to develop a more effective sales strategy.”

H. M. Kang (hmkang@koreabizwire.com)

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