SEOUL, Sept. 17 (Korea Bizwire) — KT Corp., South Korea’s leading wireless and fixed-line services provider, said Monday its mobile shopping service using augmented reality (AR) technology placed first among dozens of global innovative services rated by a market consulting firm.
The company’s AR Market, which allows users to look at AR videos of products using their smartphones and tablets, was recently selected as Ovum’s Innovative Service of the Month. Ovum is an independent analysis and consultancy firm based in London.
The British firm reviewed 92 different services launched by service providers around the world in July and announced its selection of AR Market late last month.
The South Korean telecom giant is developing immersive shopping and media services by applying next-generation Information and Communication Technologies (ICT), featuring not only AR but also Artificial Intelligence (AI) and 3D modeling, it said.
KT Chairman Hwang Chang-Gyu announced last week that KT also plans to launch VR Theater, a Virtual Reality (VR) service on Internet Protocol Television (IPTV), later this year.