The South Korean tech giant has partnered with renowned British artist and filmmaker John Akomfrah to create an immersive installation titled “Becoming Wind” within the 160-square-meter LG OLED Lounge at London’s Regent’s Park. (Image courtesy of LG Electronics)
SEOUL, Oct. 11 (Korea Bizwire) – LG Electronics has unveiled a thought-provoking artwork addressing climate change issues at Frieze London 2024, one of the world’s leading art fairs.
The piece, displayed on LG’s cutting-edge OLED evo screens, marks the company’s latest foray into the intersection of technology and art.
The South Korean tech giant has partnered with renowned British artist and filmmaker John Akomfrah to create an immersive installation titled “Becoming Wind” within the 160-square-meter LG OLED Lounge at London’s Regent’s Park.
The centerpiece of the exhibit is a monumental work spanning an entire wall, composed of five 97-inch OLED evo displays. Akomfrah’s piece juxtaposes images of past ecological abundance with current environmental instability, presented in a cinematic format that highlights human responsibility for the climate crisis.
The South Korean tech giant has partnered with renowned British artist and filmmaker John Akomfrah to create an immersive installation titled “Becoming Wind” within the 160-square-meter LG OLED Lounge at London’s Regent’s Park. (Image courtesy of LG Electronics)
Alternating between black-and-white and color footage, the artwork emphasizes its urgent message with the recurring phrase, “We must hurry.” Akomfrah praised the OLED technology, stating, “The ideal picture and sound quality of LG OLED TVs adds depth and realism to the work, guiding viewers into a new experience.”
LG Electronics highlighted the environmental benefits of its OLED TVs, which use fewer plastic components and produce less carbon than traditional LCD models. “These TVs make a statement about climate change,” a company representative explained.
The company reports that a 65-inch OLED evo TV uses 60% less plastic than a comparable LCD TV, resulting in reduced carbon emissions during production and transportation. LG OLED TVs have also received environmental certifications from UK-based Carbon Trust and Swiss-based SGS for four consecutive years.
Oh Hye-won, vice president of the Brand Communication Division at LG Electronics, expressed enthusiasm about the collaboration: “We’re pleased to engage in this inspiring partnership through the LG OLED ART project. It’s particularly meaningful that LG OLED TV’s environmental protection efforts align with the exhibition’s thematic concerns.”
Ashley Song (ashley@koreabizwire.com)
