Local Cinemas Enjoy Heyday Despite Audience Decrease | Be Korea-savvy

Local Cinemas Enjoy Heyday Despite Audience Decrease


"The rise in profit despite the reduction in cinemagoers is attributed to inflated film ticket prices that went from an average of 7,895 won to 8,032 won in 2016." (image: KobizMedia/ Korea Bizwire)

“The rise in profit despite the reduction in cinemagoers is attributed to inflated film ticket prices that went from an average of 7,895 won to 8,032 won in 2016.” (image: KobizMedia/ Korea Bizwire)

SEOUL, Jan. 12 (Korea Bizwire) – South Korean box offices pulled in record-high profit despite the falling number of local moviegoers last year, a result of higher film ticket prices, data showed Thursday. 

The data from the Korean Film Council (KOFIC) showed that the total number of cinemagoers last year was 217.02 million, down 0.1 percent from 217.29 million in 2015. Despite the loss of viewers, profits went up by 27.7 billion won (US$235 million) compared to 2015, adding up to an unprecedented total profit of 1.74 trillion won last year.  

“The rise in profit despite the reduction in cinemagoers is attributed to inflated film ticket prices that went from an average of 7,895 won to 8,032 won in 2016,” said Kim Sung-hee, an honorary researcher at the KOFIC. 

Local multiplex giants CJ CGV, Lotte Cinema and Megabox had applied a new pricing system in 2016, where ticket costs are differentiated depending on screening times and seats, virtually declaring higher ticket prices. 

Korean films summoned 116.57 million viewers, the second highest level after 127.29 million in 2013. The total grossing mounted up to 927.9 billion won, the highest ever gained from local films. 

As for foreign movies, the audience decreased by 3.7 percent to about 100 million with their combined sales down 2.5 percent on-year to 815.2 billion won. 

The records translate into the Korean movies’ dominance over imported films for over six years starting from 2011.

(Yonhap)

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